VP of AI Engineering at Wonderly (Remote, US)
Wonderly
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PetLab Co. is a pet health and eCommerce company founded by pet owners in 2018. It develops supplements and wellness products for dogs and other pets, including probiotics, joint support, dental care, and allergy relief formulas. The company says its products are made in the USA with globally sourced ingredients and supported by veterinary review and clinical study. PetLab Co. serves a global customer community and has grown to more than 300,000 customers.
Creative Strategist, Performance Marketing (Remote - United States)
Lead performance creative for PetLab Co.’s direct-to-consumer pet supplement business. Use advertising data to shape direct-response concepts, improve creative performance, and scale paid acquisition.
United States$80,000 – $125,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredCreative StrategistDescription
- Evaluate Meta, TikTok, and YouTube advertising metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS
- Recognize effective creative patterns and customer pain points that resonate with audiences
- Turn performance data into actionable creative insights and direction
- Develop campaign concepts and direct-response scripts using frameworks such as AIDA
- Write conversion-focused hooks, body copy, and calls to action
- Storyboard content and create creative angles mapped to DTC customer journeys and funnels
- Brief UGC creators and influencers on hooks, talking points, and B-roll needs
- Prepare production briefs for editors and creators
- Review creative drafts and guide execution through constructive feedback
- Apply performance best practices to text overlays, pacing, and visual storytelling
- Organize a library of high-performing assets and reusable footage
- Plan and oversee structured A/B tests across paid channels
- Improve successful ads by refining hooks, pacing, messaging, and visual treatments
- Analyze video drop-off points and optimize content in response
- Research competitors and the market to track emerging creative trends
- Keep advertising creative native to each platform
- Collaborate with Paid Media, Video Production, Organic Social, and Influencer teams to grow customer acquisition and revenue
Requirements
- At least three years of experience in creative strategy or performance creative
- Background with high-growth, paid-social-led direct-to-consumer brands
- Advanced knowledge of the Meta and TikTok advertising ecosystems
- Strong analytical ability to use performance data in creative decision-making
- Portfolio featuring direct-response concepts, scripts, or campaigns with measurable results
- Demonstrated success generating revenue growth through paid creative
- Experience briefing or directing creators, influencers, or UGC production
- Solid command of performance marketing metrics including ROAS, CPA, CTR, and Hook Rate
- Excellent communication skills, including the ability to present data-backed insights and defend creative choices
Benefits
- 20 days of paid time off, excluding bank holidays
- Company bonus
- Medical, vision, and dental insurance
- Generous learning and development budget
- Short-term and long-term disability insurance
- Life insurance
- 401(k)
- Remote work
- Monthly Uber coffee, bagel, and lunch allowance
- Monthly internet stipend
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