Paired
Paired
Paired is a strategic talent recruitment company that helps businesses build global teams by sourcing, vetting, and presenting overseas candidates. Its placement work spans roles from administrative support and executive positions to opportunities in marketing, engineering, and sales. By managing key parts of the hiring process, Paired aims to give companies access to qualified international talent while supporting more cost-effective workforce growth.

Creative Strategist, Brazil (Remote) – Paired

Develop performance advertising concepts for Paired, a US direct-to-consumer ecommerce brand. Use ad data, audience research, and testing insights to brief video and static creative.

Description

  • Analyze weekly ad results to determine which hooks, angles, and formats are performing.
  • Develop briefs and scripts for video and static ads, including UGC and founder-led creative.
  • Investigate competitor activity, customer reviews, and comments to uncover testable creative angles.
  • Guide editors, designers, and creators to ensure deliverables meet the brief.
  • Maintain a testing log that tracks completed experiments and winning concepts.

Requirements

  • At least two years of experience in creative strategy or performance creative for direct-to-consumer ecommerce brands.
  • Able to interpret advertising account data and explain the factors behind creative performance.
  • Strong written English with a solid grasp of direct-response copywriting.
  • Capable of developing concepts at scale while maintaining quality.
  • Confident providing clear, actionable feedback to editors and designers.

Benefits

  • Hands-on experience with Meta, TikTok, and YouTube advertising.
  • Familiarity with Motion, Atria, Foreplay, or comparable creative analysis platforms.
  • Opportunity to apply a background in copywriting or short-form video.

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