Virtual Identity
Virtual Identity
51 – 200 Employees
ConsultingHealthcareMarketing
Virtual Identity is a digital agency that helps organizations improve how they work and engage with customers through technology, design, and communication. Its teams combine software engineering, data analytics, UX design, digital communication, content, and AI-driven solutions to address practical business challenges. The company works with clients in sectors including healthcare, consumer goods, and mobility, shaping digital experiences and processes around people’s needs. For job seekers, Virtual Identity offers a multidisciplinary environment spanning consulting, marketing, and technology, with opportunities connected to digital transformation and client-focused product development.

Creative Director, Campaign Concept and Copy (Remote in Germany or Austria)

Lead campaign concepts, copy, and the Digital Creative team at Virtual Identity, a digital agency. Present German-language ideas to clients while working remotely from Germany or Austria.

Description

  • Shape each campaign’s central idea from brief and strategy through taglines, headlines, and storylines before design starts
  • Create copy for headlines, scripts, and pitch narratives
  • Lead and develop the Digital Creative team
  • Define the creative direction and give feedback that improves ideas and execution
  • Support the professional growth of team members
  • Maintain a clear, consistent core idea from pitch to launch
  • Present concepts in German to current and prospective clients
  • Collaborate closely with Brand Strategy
  • Apply AI tools to generate useful variations and accelerate production while retaining creative ownership

Requirements

  • Several years of experience as a copywriter or conceptual creative in a creative or advertising agency, including recent work in a senior position such as ACD, CD, or equivalent
  • A portfolio of campaigns built around an original big idea and delivered across multiple channels
  • Experience mentoring or leading people; experience with a small creative team is sufficient
  • Able to give constructive feedback that improves the work and respond well to feedback from others
  • C2-level German copywriting ability, with publication-ready language, confident style, and strong brand alignment
  • Good command of English
  • Located in Germany or Austria
  • Awards or shortlist recognition such as CCA Venus, Effie, ADC, or Cannes is welcome but not required
  • Experience creating social-first formats is helpful but not required
  • Living in or near Vienna is an advantage

Benefits

  • Remote working arrangement
  • Opportunity to use AI tools to create variations and accelerate production

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