Stranger Soccer
Stranger Soccer
51 – 200 Employees
B2CMarketplaceSports
Stranger Soccer is a sports marketplace that helps people find and play recreational football in cities around the world. Users can browse games by time and location, reserve a place, and arrive ready to play, whether they are joining independently, booking a friendly match, or playing through a community membership. The platform supports organized sessions with official hosts and connects players who want a convenient, social way to play regularly. Its operations span markets including Singapore, Sydney, and San Francisco, with further expansion planned.

Content, Social Media and SEO Operator - Stranger Soccer UAE (Remote)

Manage content, social media, and organic search for Stranger Soccer UAE’s pickup football community. Create engaging video and written content while growing social reach, search visibility, and bookings.

Description

  • Lead Stranger Soccer UAE’s content, social media, and SEO operations
  • Edit short-form videos for Reels, TikTok, Stories, match highlights, and promotions
  • Create game announcements, event campaigns, sponsor materials, and player-focused graphics
  • Write captions, community updates, event descriptions, and marketing copy
  • Work with the UAE-based videographer on shot briefs, footage reviews, and quality feedback
  • Manage Instagram feeds, Reels, Stories, and Highlights
  • Grow TikTok through native, trend-led content with at least 4–5 posts each week
  • Maintain the Facebook presence and cross-post appropriate content
  • Build weekly and monthly content calendars around games and marketing activations
  • Respond to direct messages, comments, and player questions
  • Prepare monthly social media performance reports
  • Drive organic search performance for high-intent football keywords in the UAE
  • Use Ahrefs, SEMrush, and Google Search Console for keyword research and SEO planning
  • Optimise website pages through titles, meta descriptions, headings, internal links, and schema markup
  • Publish 2–4 SEO-focused blog articles each month, ranging from 800 to 1,500 words
  • Manage and improve the Google Business Profile through weekly updates, review generation, and Q&A
  • Find backlink partnerships and relevant outreach opportunities
  • Deliver monthly SEO reports on rankings, organic traffic, and leading content
  • Schedule content around games, campaigns, and community events
  • Run campaigns for Ramadan football, National Day, Dubai Fitness Challenge, holidays, venue launches, and pass launches
  • Track competitors across social platforms and SEO
  • Find and develop stories from the player community
  • Meet targets for onboarding, TikTok growth, Instagram engagement, SEO rankings, content planning, and booking generation

Requirements

  • At least 3 years of experience in social media or content, preferably with a sports, fitness, hospitality, or community brand
  • At least 2 years of practical SEO experience, including Google ranking results, keyword research, on-page optimisation, and content strategy
  • A portfolio of short-form video work, including Reels or TikToks, with measurable outcomes
  • Demonstrated graphic design experience using Canva Pro or Adobe Suite
  • Working knowledge of Ahrefs, SEMrush, Google Search Console, and Google Analytics
  • Fluent English and strong writing skills with a warm, professional brand voice
  • Ability to work independently across UAE and Philippines time zones during the required hours
  • Experience with a community-focused, subscription, or membership business is a plus
  • A personal interest in football or team sports is a strong plus
  • Familiarity with the UAE market, expatriate culture, or the MENA region is a plus
  • Experience with Google Ads or paid social is a plus
  • Basic Arabic is a plus
  • A complete portfolio link with short-form video editing, graphic design, and writing samples is required
  • Two case studies with specific performance figures are required
  • A 1–2-minute introductory video is required

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