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Info-Tech Research Group
Info-Tech Research Group
1,001 – 5,000 Employees
Skilled Worker Visa SponsorB2BConsultingEnterprise

Info-Tech Research Group is a B2B technology research and advisory firm serving IT leaders and enterprise organizations. Its work combines analyst research with practical resources such as reports, buyer’s guides, software reviews, blueprints, toolkits, vendor evaluations, and consulting services to help organizations make informed technology and operating decisions.

The company also provides executive coaching, training and certification programs, events, webinars, membership services, member portals, and on-demand advisory support. Its offerings are designed to help IT teams develop stronger organizations, evaluate technology options, and manage ongoing technology strategy and operations.

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Content and Social Media Manager (Remote - Canada)

Create research-driven social, email, and marketing content for McLean & Company's HR research portfolio. Shape platform-specific storytelling and social strategy for an international audience.

CACanadaRemoteFull-timeMiddleSeniorEnglish RequiredSocial Media Manager

Description

  • Create research-driven content such as short-form video, graphics, memes, and written copy
  • Turn complex research into engaging content tailored to each platform
  • Produce newsletters, nurture journeys, and campaign emails
  • Create sales enablement materials and campaign assets when required
  • Develop storyboards and scripts for original content, with a focus on LinkedIn and emerging social formats
  • Maintain alignment with brand voice, quality expectations, and campaign goals
  • Own and refine McLean & Company's social strategy, including platform priorities, content pillars, and publishing cadence
  • Provide internal teams with social-ready assets for employee advocacy and thought leadership
  • Coordinate with the social team to schedule, publish, monitor, and assess social performance
  • Support video production and editing by supplying creative direction, scripts, and briefs
  • Oversee content workflows, schedules, and allocated resources
  • Work with research, marketing, and design partners to deliver accurate, effective, and timely messaging

Requirements

  • At least five years of experience in journalism, communications, or content marketing
  • Demonstrated ability to identify strong stories within complex B2B topics
  • Experience converting research or data into engaging content designed for specific platforms
  • Excellent writing skills across social media, email, and long-form formats
  • Ability to manage multiple channels and a substantial volume of content
  • Experience briefing or collaborating with video and production teams is advantageous
  • Strong communication and narrative development skills
  • Well-developed organizational and project management capabilities
  • Ability to balance competing priorities effectively
  • Ability to analyze performance data and improve content accordingly
  • Collaborative, flexible, proactive approach with strong attention to detail
  • French, Spanish, or German language proficiency is preferred

Benefits

  • Inclusive equal opportunity employer focused on diversity and inclusion
  • Workplace accommodations for recruitment and hiring are available upon request

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