MUSEUM OF ICE CREAM is an experiential hospitality and entertainment company that turns ice cream into an immersive visitor experience. Its destinations combine museum-style storytelling, theme-park-inspired playscapes, desserts, cocktails, and retail, with attractions including the signature sprinkle pool and more than 14 interactive installations. Operating in cities such as New York City, Chicago, Austin, Miami, Boston, and Singapore, the company brings together hospitality, food and beverage, travel, and creative experience design to create playful destinations shaped by local culture. Its jobs may appeal to people interested in building guest experiences, operating high-energy venues, and developing products and environments around a distinctive consumer brand.
Brand Designer — Museum of Ice Cream, New York Hybrid
Shape Museum of Ice Cream’s global experiential brand through integrated campaigns, physical experiences, and digital assets. Partner across creative and marketing teams to build cohesive visual work across channels.
United States
California
New York$110,000 – $130,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredBrand DesignerDescription
- Develop original concepts and visual territories from brief through final delivery
- Define and communicate visual direction for assigned projects
- Support or lead photography, film, illustration, motion, and experiential production
- Partner with the Creative Director, writers, producers, marketers, and designers
- Turn campaign concepts into visual systems for advertising, social, lifecycle, digital, out-of-home, partnerships, retail, and physical experiences
- Help evolve MOIC’s visual system, guidelines, templates, and creative tools
- Design and quality-check layouts, presentations, digital assets, environmental graphics, retouching, prepress materials, production specifications, and vendor-ready files
- Create and refine static and motion assets for paid media, landing pages, email, and conversion-focused channels using performance insights
- Collaborate with Growth, Lifecycle, Social, Partnerships, and museum teams
- Coordinate with producers, photographers, directors, illustrators, printers, fabricators, and other specialists
- Manage multiple projects while owning the quality and completion of final deliverables
- Report to the Creative Director and collaborate with the broader Marketing team
Requirements
- 5–7 years of experience in brand, campaign, or art direction, including agency experience and work for consumer-facing brands
- A strong art- and visual-led portfolio showing conceptual thinking and polished execution across advertising, social, websites and digital experiences, out-of-home, partnerships, or physical experiences; the portfolio must identify work personally designed
- Experience developing or contributing to visual identities, brand systems, or guidelines and applying them consistently across formats and channels
- Strong visual judgment with experience supporting art direction for photography, film, motion, illustration, or experiential projects
- Advanced judgment in typography, layout, composition, and image-making
- Expert proficiency with Adobe Creative Cloud and Figma
- Ability to present concepts clearly, explain design decisions, and use feedback to improve the work
- Highly organized and dependable, with the ability to manage concurrent deadlines across concepting, design, and hands-on production
Benefits
- Competitive compensation
- Annual bonus
- Stock options
- Paid time off and sick leave
- Medical, dental, and vision coverage
- Perks including ClassPass, commuter discounts, an employee assistance program, and unlimited ice cream
- Employee development opportunities
- 16 complimentary museum tickets annually for friends and family, plus free admission for the employee
- 50% discount on retail products
- Opportunities for advancement within the organization