Bakery Agency
Bakery Agency
Bakery Agency is an independent creative and technology firm working across design, digital consulting, and media. Its services include branding and rebranding, packaging, UI/UX and website design, web development, business strategy, social media planning, video content, wearable technology, and virtual reality experiences. The agency brings creative and technical disciplines together to develop products and digital experiences shaped around what people want.

Social Media Strategist, Austin Hybrid

Shape social strategy, creator programs, and content for consumer brands at Bakery Agency, an Austin creative agency. Lead client relationships, guide account teams, and use performance insights to strengthen social programs.

विवरण

  • Create social strategies that connect consumer brands’ positioning, audience behavior, culture, and business goals.
  • Turn brand strategies and creative platforms into content pillars, community programs, creator initiatives, and ongoing social activity.
  • Spot cultural conversations, emerging trends, and platform behaviors that offer meaningful opportunities for clients.
  • Build brand affinity, participation, and lasting communities through social strategy.
  • Partner with creative, brand strategy, media, and production teams.
  • Present strategic recommendations, creative ideas, and performance insights to clients.
  • Contribute social strategy to new business opportunities.
  • Act as the primary day-to-day strategic contact for assigned social accounts.
  • Build client relationships and learn their business priorities, challenges, and marketing goals.
  • Lead client meetings, planning sessions, presentations, and performance reviews.
  • Manage client expectations, approvals, priorities, and daily communications.
  • Find ways to improve and grow existing social programs.
  • Coordinate with account leadership to deliver projects on time and to a high standard.
  • Guide social media and community managers across assigned accounts.
  • Oversee content calendars, publishing, community engagement, moderation, and reporting.
  • Maintain each brand’s distinct voice and ensure authentic participation in conversations.
  • Advise on sensitive community issues, reputation management, and escalation procedures.
  • Review work, give feedback, and support the growth of junior and mid-level social talent.
  • Create influencer and creator strategies grounded in brand relevance, cultural credibility, and audience fit.
  • Find and assess creators, influencers, and cultural partners.
  • Write creative briefs and develop content concepts with creators.
  • Coordinate social-first productions, including creator shoots, content capture, editing, and delivery.
  • Work with producers, designers, editors, and creative teams to make content for each platform.
  • Partner with paid media teams to identify content for amplification.
  • Set KPIs tied to brand and business goals.
  • Assess social performance, community engagement, content effectiveness, and creator results.
  • Turn platform analytics and social listening into practical insights.
  • Prepare client reports and recommendations.
  • Apply performance data to future strategy and creative decisions.

आवश्यकताएँ

  • Bring at least six years of professional experience in social media strategy, digital strategy, or integrated brand marketing, preferably at a creative or social agency.
  • Have experience planning and delivering social strategies for established consumer brands.
  • Demonstrate direct account management experience, including client meetings, recommendations, and day-to-day relationship management.
  • Have supervised or managed social media managers, community managers, or content teams.
  • Understand community management, brand voice, content planning, and social publishing.
  • Have experience building and managing influencer and creator programs.
  • Have taken part in social-first production, including creator shoots, content briefs, and postproduction.
  • Know Instagram, TikTok, YouTube, and emerging social platforms well.
  • Bring strong writing, storytelling, presentation, and conceptual skills.
  • Be able to turn broader brand strategies into effective social programs.
  • Have experience with social listening, analytics, reporting, and performance measurement.
  • Stay organized while managing multiple accounts and priorities.
  • Show sound creative judgment and an ability to recognize strong content.
  • Have worked with creative, production, account, and media teams.
  • Be fluent in English; Spanish fluency is strongly preferred.
  • Be based in Austin, Texas, or willing to relocate.

लाभ

  • Competitive medical, dental, and vision insurance coverage
  • 401(k) plan with a 3% employer match
  • Open paid time off policy
  • Two weeks of work-from-anywhere time
  • Thirteen weeks of paid maternity and paternity leave
  • Pet-friendly office
  • Snacks, meals, and drinks
  • No time tracking

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