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201 – 500 कर्मचारी
गेमिंगArenaNet is a video game development studio in the gaming sector, known for creating the Guild Wars series, including Guild Wars 2. The studio makes online multiplayer role-playing games that combine distinctive art direction with detailed, handcrafted design and player-led communities. Its company profile highlights careers in game development and a focus on workplace culture and diversity.
Senior Social Media Marketing Specialist, Guild Wars
Lead social strategy and video content for ArenaNet’s Guild Wars community across TikTok, YouTube, and other major platforms. Create platform-native stories, collaborate across teams, and strengthen player engagement.
विवरण
- Lead social media strategy across TikTok, YouTube, Instagram, Facebook, X, and emerging channels.
- Build platform-specific content plans around franchise priorities, player interests, cultural trends, and Guild Wars brand voice.
- Produce gameplay clips, memes, short videos, behind-the-scenes features, and franchise stories.
- Develop video concepts, scripts, shoots, edits, and publishable content.
- Connect with the Guild Wars community and spotlight content created by players.
- Work with Brand, Creative, Community, PR, and Marketing teams on campaigns, game updates, live events, and creator or influencer activations.
- Brief in-house creative teams and agencies, guide creative work, and oversee vendor budgets when needed.
- Track social performance, audience engagement, platform developments, and algorithm changes.
- Maintain accessibility, localization, and brand standards across social content.
- Join an on-call rotation for urgent communications and emergency messaging.
- Travel several times a year for industry events and business needs.
आवश्यकताएँ
- Bachelor’s degree in Marketing, Communications, or a related discipline, or an equivalent mix of education and experience.
- At least four years of relevant professional experience; five or more years preferred.
- At least three years managing social media.
- At least two years in game development or publishing.
- Demonstrated success building, growing, and engaging audiences on TikTok and YouTube.
- Practical experience creating, filming, and editing social-first video.
- Strong knowledge of social platforms and algorithms, internet culture, creator communities, and emerging content trends.
- Ability to shape channel strategies, define target audiences and success measures, and develop engaging content.
- Experience interpreting social performance data and turning findings into improvements.
- Strong storytelling, copywriting, editorial judgment, and video development skills.
- Proficiency with Adobe Premiere Pro, CapCut, or mobile editing tools.
- Ability to produce compelling content independently with a smartphone or lightweight equipment.
- Experience guiding creative work and collaborating with production teams, agencies, or outside partners.
- Ability to turn game content, player sentiment, and community discussion into platform-native stories.
- Strong communication and collaboration skills.
- Knowledge of gaming culture, MMO communities, and player engagement.
- Familiarity with the Guild Wars franchise is a plus.
- Experience with gaming creators, influencers, or online gaming communities is a plus.
- French, German, Spanish, or Korean fluency is a plus.
- Willingness to travel several times a year.
- Authorization to work in the United States.
लाभ
- Potential annual bonus.
- Medical coverage.
- Dental coverage.
- Vision coverage.
- Life insurance.
- Short-term disability coverage.
- Long-term disability coverage.
- 401(k) plan.
- Flexible spending accounts.
- Dependent care spending accounts.
- Paid time off.
- Paid holidays.
- Parental leave.
- Remote-friendly work arrangement.
- Occasional in-person collaboration.
- Travel opportunities for industry events and business needs.
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