ArenaNet
ArenaNet
201 – 500 Angajați
Jocuri video
ArenaNet este un studio de dezvoltare de jocuri video din sectorul gamingului, cunoscut pentru seria Guild Wars, inclusiv Guild Wars 2. Studioul creează jocuri de rol online multiplayer, care îmbină o direcție artistică distinctivă cu un design detaliat, realizat cu grijă, și comunități coordonate de jucători. Profilul companiei evidențiază cariere în dezvoltarea de jocuri și pune accent pe cultura locului de muncă și diversitate.

Senior Social Media Marketing Specialist, Guild Wars

Lead social strategy and video content for ArenaNet’s Guild Wars community across TikTok, YouTube, and other major platforms. Create platform-native stories, collaborate across teams, and strengthen player engagement.

Descriere

  • Lead social media strategy across TikTok, YouTube, Instagram, Facebook, X, and emerging channels.
  • Build platform-specific content plans around franchise priorities, player interests, cultural trends, and Guild Wars brand voice.
  • Produce gameplay clips, memes, short videos, behind-the-scenes features, and franchise stories.
  • Develop video concepts, scripts, shoots, edits, and publishable content.
  • Connect with the Guild Wars community and spotlight content created by players.
  • Work with Brand, Creative, Community, PR, and Marketing teams on campaigns, game updates, live events, and creator or influencer activations.
  • Brief in-house creative teams and agencies, guide creative work, and oversee vendor budgets when needed.
  • Track social performance, audience engagement, platform developments, and algorithm changes.
  • Maintain accessibility, localization, and brand standards across social content.
  • Join an on-call rotation for urgent communications and emergency messaging.
  • Travel several times a year for industry events and business needs.

Cerințe

  • Bachelor’s degree in Marketing, Communications, or a related discipline, or an equivalent mix of education and experience.
  • At least four years of relevant professional experience; five or more years preferred.
  • At least three years managing social media.
  • At least two years in game development or publishing.
  • Demonstrated success building, growing, and engaging audiences on TikTok and YouTube.
  • Practical experience creating, filming, and editing social-first video.
  • Strong knowledge of social platforms and algorithms, internet culture, creator communities, and emerging content trends.
  • Ability to shape channel strategies, define target audiences and success measures, and develop engaging content.
  • Experience interpreting social performance data and turning findings into improvements.
  • Strong storytelling, copywriting, editorial judgment, and video development skills.
  • Proficiency with Adobe Premiere Pro, CapCut, or mobile editing tools.
  • Ability to produce compelling content independently with a smartphone or lightweight equipment.
  • Experience guiding creative work and collaborating with production teams, agencies, or outside partners.
  • Ability to turn game content, player sentiment, and community discussion into platform-native stories.
  • Strong communication and collaboration skills.
  • Knowledge of gaming culture, MMO communities, and player engagement.
  • Familiarity with the Guild Wars franchise is a plus.
  • Experience with gaming creators, influencers, or online gaming communities is a plus.
  • French, German, Spanish, or Korean fluency is a plus.
  • Willingness to travel several times a year.
  • Authorization to work in the United States.

Beneficii

  • Potential annual bonus.
  • Medical coverage.
  • Dental coverage.
  • Vision coverage.
  • Life insurance.
  • Short-term disability coverage.
  • Long-term disability coverage.
  • 401(k) plan.
  • Flexible spending accounts.
  • Dependent care spending accounts.
  • Paid time off.
  • Paid holidays.
  • Parental leave.
  • Remote-friendly work arrangement.
  • Occasional in-person collaboration.
  • Travel opportunities for industry events and business needs.

Locuri de muncă similare

Ocean Spray Cranberries

Social Media Strategy and Content Manager

Ocean Spray Cranberries

Lead social media strategy and organic content for Ocean Spray’s farmer-owned cranberry cooperative. Guide creators, agencies and platform planning to strengthen brand storytelling and performance.

Deschide