Lumbry Park Veterinary Specialists is a multidisciplinary veterinary referral hospital in the South of England. Its specialist teams work with primary care veterinary practices to investigate complex conditions and provide referral treatment for pets. Services span anaesthesia, cardiology, emergency and critical care, dermatology, internal medicine, neurology, oncology and orthopaedics.
Senior Marketing Manager, Veterinary Specialty Care
Shape AOSN’s brand, digital presence, and growth campaigns as it expands across the United States. Lead marketing for the country’s largest veterinary specialty outpatient network.
संयुक्त राज्य$1,00,000 – $1,20,000 / वर्ष
हाइब्रिडपूर्णकालिकमध्य स्तरवरिष्ठआवश्यक भाषा: अंग्रेज़ीविपणनविवरण
- Develop an annual marketing plan to grow referrals, attract new clients, support practice launches, and integrate acquired clinics.
- Create targeted programs for referring veterinarians, pet owners, specialists, and prospective employees.
- Find growth opportunities across markets, specialties, and locations, then build campaigns to pursue them.
- Support veterinarian recruitment with employer branding, recruitment campaigns, and candidate materials.
- Set marketing KPIs, monitor performance, and report results and ROI to leadership.
- Manage the marketing budget and relationships with agencies and vendors.
- Oversee AOSN’s brand and brand architecture across its practices.
- Create and maintain brand standards, messaging, and voice.
- Build external visibility through thought leadership, doctor features, case stories, and public relations.
- Monitor online reviews and set the strategy for responding to them.
- Plan and lead participation in industry and specialty conferences.
- Create and maintain a central library of brand assets.
- Develop and update referral materials, client education resources, signage, and practice collateral.
- Set up processes for submitting, reviewing, and approving marketing requests.
- Manage the AOSN website and practice pages, including content, user experience, local SEO, and conversion optimization.
- Lead social media strategy, content calendars, community engagement, and performance tracking.
- Plan and run campaigns across paid search, paid social, email, and communications for referring veterinarians.
- Oversee print production and manage Google Business Profiles and online listings.
- Lead, coach, and develop the Marketing Coordinator.
- Work with practice leaders and doctors to turn their needs into marketing plans.
- Create copy, graphics, and video content hands-on.
- Promote AOSN’s mission, vision, and core values.
आवश्यकताएँ
- At least five years of progressive marketing experience, including two or more years leading strategy or managing people.
- Experience marketing a multi-location business, preferably in veterinary care, healthcare, or another referral-driven service business with a strong local presence.
- A record of building or scaling a brand and marketing function in a growing organization.
- Practical experience with website management, SEO, social media, digital advertising, email, print, and events.
- Strong writing and storytelling skills, with careful attention to brand consistency.
- Experience setting KPIs, analyzing campaign results, and reporting to leadership.
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
- Graphic design and video editing skills with Adobe Creative Suite, Canva, or similar tools.
- Familiarity with website content management systems, Google Analytics, Google Business Profile, and social media and advertising tools.
- Experience in a private equity-backed or high-growth, multi-site healthcare organization.
- Experience marketing veterinary medicine or specialty healthcare.
- Willingness to travel about 10–20% to practices, conferences, events, and leadership meetings.
- Availability for occasional evening or weekend work around events and launches.
लाभ
- Performance-based incentive bonus
- Generous vacation allowance
- Paid holidays
- Sick leave and mental health days
- Paid parental leave
- Short- and long-term disability coverage options
- Medical, prescription drug, dental, and vision coverage
- Health Savings Accounts
- Wellbeing support, including free counseling and referral services
- 401(k) with a 100% match on 4% contributions
- Flexible spending accounts
- Retirement readiness tools
- Financial wellbeing counseling
- Professional development support, including leadership development, certification programs, and continuing education
- Life insurance
- Supplemental health plans
- Legal counseling
- Identity theft protection
- Commuting benefits
- Discounts on services and medications for your pets
- Primarily remote work, with in-person time at practices and events