Rabobank
Rabobank
Rabobank — mahalliy kredit kooperativlari uning faoliyatiga poydevor bo‘lgan, ildizlari Niderlandiyaga borib taqaladigan kooperativ moliyaviy xizmatlar guruhi. Bugungi kunda kompaniya bank xizmatlari, ipoteka, jamg‘arma va investitsiyalardan tashqari aktivlarni boshqarish, lizing, sug‘urta, ko‘chmas mulk va maslahat xizmatlarini ham taqdim etadi. Qariyb 61 100 xodim 47 mamlakatdagi taxminan 10 million mijozga xizmat ko‘rsatadigan Rabobank moliyaviy xizmatlar va ular bilan bog‘liq professional yo‘nalishlarda keng xalqaro muhitni taklif etadi.

Senior Marketing Strategist | Rabobank | Utrecht Hybrid

Shape consumer engagement, communications, and adoption strategies for Rabobank’s technology solutions. Partner with product owners and stakeholders to create measurable business impact.

Tavsif

  • Serve as the strategic marketing partner to the marketing squad’s Product Owner
  • Turn consumer insights into positioning, messaging, communication strategies, and adoption plans
  • Create marketing strategies that support long-term goals and measurable business results
  • Lead communication and engagement campaigns from initial planning through performance review
  • Build KPI frameworks to track campaign effectiveness, customer engagement, and adoption
  • Develop strategic marketing plans aligned with consumer needs, business priorities, and organisational goals
  • Lead positioning, messaging, communication, and adoption strategies for product launches
  • Strengthen stakeholder relationships and advise teams through consumer insights, performance data, and strategic recommendations
  • Mentor colleagues and support marketing capability development
  • Work across squads, tribes, and leadership teams to increase user value and adoption

Talablar

  • Bachelor’s or master’s degree in marketing, communications, business administration, economics, or a related discipline
  • At least seven years of experience in marketing strategy, product marketing, consumer engagement, communications, adoption, or a related field
  • Demonstrated success developing and delivering strategic marketing and communications initiatives
  • Professional experience in Agile environments
  • Experience partnering with multidisciplinary teams
  • Current residence in the Netherlands
  • Legal authorisation to work in the Netherlands
  • A CV and responses to three application questions are required
  • The selection process includes a reliability check

Imtiyozlar

  • Thirteenth-month salary
  • 8% holiday allowance
  • Employee Benefit Budget of 10%
  • Annual development budget of EUR 1,400
  • Hybrid work combining home and office-based working
  • Pension plan with the option to set the maximum personal contribution
  • Support for a healthy balance between work and home