Rabobank este un grup cooperativ de servicii financiare cu rădăcini în Țările de Jos, unde cooperativele locale de creditare au reprezentat fundamentul activității sale. În prezent, compania oferă servicii bancare, credite ipotecare, soluții de economisire și investiții, precum și administrarea activelor, leasing, asigurări, servicii imobiliare și consultanță. Cu aproximativ 61.100 de angajați care deservesc circa 10 milioane de clienți în 47 de țări, Rabobank oferă un mediu internațional amplu în domeniul serviciilor financiare și al funcțiilor profesionale conexe.
Senior Marketing Strategist | Rabobank | Utrecht Hybrid
Shape consumer engagement, communications, and adoption strategies for Rabobank’s technology solutions. Partner with product owners and stakeholders to create measurable business impact.
Descriere
- Serve as the strategic marketing partner to the marketing squad’s Product Owner
- Turn consumer insights into positioning, messaging, communication strategies, and adoption plans
- Create marketing strategies that support long-term goals and measurable business results
- Lead communication and engagement campaigns from initial planning through performance review
- Build KPI frameworks to track campaign effectiveness, customer engagement, and adoption
- Develop strategic marketing plans aligned with consumer needs, business priorities, and organisational goals
- Lead positioning, messaging, communication, and adoption strategies for product launches
- Strengthen stakeholder relationships and advise teams through consumer insights, performance data, and strategic recommendations
- Mentor colleagues and support marketing capability development
- Work across squads, tribes, and leadership teams to increase user value and adoption
Cerințe
- Bachelor’s or master’s degree in marketing, communications, business administration, economics, or a related discipline
- At least seven years of experience in marketing strategy, product marketing, consumer engagement, communications, adoption, or a related field
- Demonstrated success developing and delivering strategic marketing and communications initiatives
- Professional experience in Agile environments
- Experience partnering with multidisciplinary teams
- Current residence in the Netherlands
- Legal authorisation to work in the Netherlands
- A CV and responses to three application questions are required
- The selection process includes a reliability check
Beneficii
- Thirteenth-month salary
- 8% holiday allowance
- Employee Benefit Budget of 10%
- Annual development budget of EUR 1,400
- Hybrid work combining home and office-based working
- Pension plan with the option to set the maximum personal contribution
- Support for a healthy balance between work and home