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LumiMeds — vazn yo‘qotish va uzoq umr ko‘rishga qaratilgan shaxsiylashtirilgan davolash dasturlari uchun bemorlarni boshqarish platformasini taqdim etuvchi tibbiyot va farmatsevtika telemeditsina kompaniyasi. Uning xizmati bemorlarni litsenziyaga ega tibbiyot mutaxassislari bilan virtual konsultatsiyalar, retseptlarni ko‘rib chiqish, muntazam oylik kuzatuvlar hamda semaglutid va tirzepatid kabi GLP-1 preparatlari, shuningdek NAD+ni o‘z ichiga olgan retsept bo‘yicha va maxsus tayyorlanadigan dorilarni mamlakat bo‘ylab yetkazib berish uchun bog‘laydi. LumiMeds sug‘urtaga bog‘liq bo‘lmagan, iste’molchiga to‘g‘ridan-to‘g‘ri taqdim etiladigan narxlash asosida obunaga asoslangan tibbiy xizmatni taklif qiladi.
Fractional Creative Strategist – U.S. Remote
LumiMeds is seeking a fractional Creative Strategist to lead direct-response creative for its U.S. telehealth weight-management business. The role focuses on paid acquisition testing, performance insights, and AI-supported creative workflows.
Tavsif
- Lead and refine performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other paid acquisition channels.
- Use performance data, customer insights, and market trends to uncover concepts, angles, hooks, offers, formats, and messaging opportunities.
- Turn business and acquisition objectives into creative priorities for designers, editors, copywriters, and content creators.
- Create practical creative briefs covering the audience, insight, hook, message, format, CTA, and testing hypothesis.
- Tailor creative concepts to the requirements of each advertising platform.
- Assess creative results through CTR, CPA, ROAS, CVR, hook rate, hold rate, and conversion performance.
- Establish systematic testing frameworks and monitor for creative fatigue.
- Research competitors, DTC companies, telehealth providers, consumer health trends, and new advertising formats.
- Evaluate concepts, scripts, static and video ads, UGC, and other performance creative before launch.
- Deliver specific feedback while developing creative principles, frameworks, and best practices.
- Assess the complete customer journey from the initial creative through the landing page, offer, and checkout.
- Suggest improvements to landing-page messaging, structure, offers, CTAs, and objection handling.
- Apply AI tools to creative research, concept development, copy and hook ideation, storyboarding, competitive analysis, briefing, and image or video ideation.
- Work with founders, marketers, media buyers, designers, editors, and content creators to strengthen customer acquisition.
Talablar
- Demonstrated experience in creative strategy, performance marketing, direct-response advertising, or growth creative.
- A strong record of producing creative that generated measurable customer acquisition results.
- In-depth knowledge of DTC and performance advertising.
- Strong command of Meta advertising, with working familiarity across Google, TikTok, YouTube, and Reddit.
- Ability to analyze performance data and turn findings into practical creative decisions.
- Solid grasp of direct-response copywriting, hooks, offers, CTAs, and consumer psychology.
- Experience building structured creative testing programs.
- Strong understanding of short-form video, UGC, static ads, and other performance creative formats.
- Ability to give designers, editors, copywriters, and creators clear direction and useful feedback.
- Comfort working independently in a fast-moving startup setting.
- Strong communication skills and professional-level English.
- Availability for regular collaboration during U.S. business hours.
Imtiyozlar
- Fractional, part-time engagement.
- Remote work arrangement.
- Globally distributed, remote-first team.
- Flexible collaboration within U.S. business hours.
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