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Fractional Creative Strategist – U.S. Remote
LumiMeds is seeking a fractional Creative Strategist to lead direct-response creative for its U.S. telehealth weight-management business. The role focuses on paid acquisition testing, performance insights, and AI-supported creative workflows.
विवरण
- Lead and refine performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other paid acquisition channels.
- Use performance data, customer insights, and market trends to uncover concepts, angles, hooks, offers, formats, and messaging opportunities.
- Turn business and acquisition objectives into creative priorities for designers, editors, copywriters, and content creators.
- Create practical creative briefs covering the audience, insight, hook, message, format, CTA, and testing hypothesis.
- Tailor creative concepts to the requirements of each advertising platform.
- Assess creative results through CTR, CPA, ROAS, CVR, hook rate, hold rate, and conversion performance.
- Establish systematic testing frameworks and monitor for creative fatigue.
- Research competitors, DTC companies, telehealth providers, consumer health trends, and new advertising formats.
- Evaluate concepts, scripts, static and video ads, UGC, and other performance creative before launch.
- Deliver specific feedback while developing creative principles, frameworks, and best practices.
- Assess the complete customer journey from the initial creative through the landing page, offer, and checkout.
- Suggest improvements to landing-page messaging, structure, offers, CTAs, and objection handling.
- Apply AI tools to creative research, concept development, copy and hook ideation, storyboarding, competitive analysis, briefing, and image or video ideation.
- Work with founders, marketers, media buyers, designers, editors, and content creators to strengthen customer acquisition.
आवश्यकताएँ
- Demonstrated experience in creative strategy, performance marketing, direct-response advertising, or growth creative.
- A strong record of producing creative that generated measurable customer acquisition results.
- In-depth knowledge of DTC and performance advertising.
- Strong command of Meta advertising, with working familiarity across Google, TikTok, YouTube, and Reddit.
- Ability to analyze performance data and turn findings into practical creative decisions.
- Solid grasp of direct-response copywriting, hooks, offers, CTAs, and consumer psychology.
- Experience building structured creative testing programs.
- Strong understanding of short-form video, UGC, static ads, and other performance creative formats.
- Ability to give designers, editors, copywriters, and creators clear direction and useful feedback.
- Comfort working independently in a fast-moving startup setting.
- Strong communication skills and professional-level English.
- Availability for regular collaboration during U.S. business hours.
लाभ
- Fractional, part-time engagement.
- Remote work arrangement.
- Globally distributed, remote-first team.
- Flexible collaboration within U.S. business hours.
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