Mitratech huquqiy boshqaruv, risklarni boshqarish, muvofiqlik va inson resurslarini boshqarish uchun korporativ dasturiy ta’minot ishlab chiqadi. Uning platformasi tashkilotlarga operatsion ish jarayonlarini soddalashtirish, ko‘rinuvchanlikni yaxshilash va muvofiqlikni yanada izchil ta’minlashga yordam berish uchun avtomatlashtirish, tahliliy vositalar va sun’iy intellektni birlashtiradi. Mitratech mahsulotlari murakkab jarayonlarni boshqarish va asoslangan qarorlar qabul qilish uchun o‘zaro bog‘langan vositalarga ehtiyoj sezadigan huquq, risk, muvofiqlik va HR jamoalari uchun mo‘ljallangan.
Digital Marketing Manager - Mitratech - United States Remote
Lead Mitratech’s paid digital marketing strategy for its Workforce Compliance and HR software portfolio. Drive AI-enabled campaigns, attribution, and full-funnel pipeline growth.
Tavsif
- Lead and expand the paid digital strategy for Mitratech’s Workforce Compliance and HR Solutions portfolio
- Plan, launch, optimize, and report on paid digital programs across the complete sales and marketing funnel
- Connect paid digital initiatives to business priorities, solution goals, and key performance indicators
- Build paid campaigns across Google Ads, Bing Ads, LinkedIn, Meta, display, retargeting, and B2B review and marketplace channels
- Oversee channel budgets, forecasts, pacing, and performance improvements
- Turn product positioning and campaign plans into paid media programs for each stage of the buyer journey
- Partner with Product Marketing on messaging, keywords, creative assets, and customer pain points
- Apply AI-powered bidding, targeting, creative experimentation, automation, and performance analysis
- Deliver performance findings, recommendations, and strategic presentations to senior marketing and executive stakeholders
- Plan and run A/B and multivariate tests for advertisements, landing pages, audiences, and offers
- Track CPL, CAC, conversion rates, pipeline contribution, and return on investment
- Evaluate campaign, channel, and cohort data to improve conversion paths and form strategy
- Maintain integrations between paid platforms, HubSpot, Salesforce, and analytics systems
- Maintain accurate tracking, attribution, and funnel reporting in partnership with Revenue Operations
- Work cross-functionally with marketing, sales, operations, web, CRO, and revenue teams
- Coordinate external vendors or agencies when required
Talablar
- Four to six years of experience in paid digital marketing, performance marketing, or demand generation in a B2B SaaS or technology setting
- Hands-on experience running paid search campaigns on Google and Bing, plus paid social on LinkedIn, display, and retargeting campaigns
- Strong understanding of full-funnel B2B demand generation, lead lifecycle management, and revenue attribution
- Experience with HubSpot or comparable marketing automation platforms and Salesforce or comparable CRM systems
- Ability to interpret data, uncover insights, and turn performance findings into optimization actions
- Experience partnering across product marketing, sales, and operations teams
- Experience using AI-driven features within advertising platforms
- Familiarity with AI-assisted tools for keyword research, creative development, performance analysis, and experimentation
- Experience with 6sense is a significant advantage
- Strong analytical capabilities and experience working with analytics tools
- Working knowledge of conversion tracking, attribution models, and marketing data pipelines
- Preferred experience includes marketing HR, payroll, compliance, or SaaS solutions; regulated or compliance-focused industries; portfolio-based marketing; conversion rate optimization; landing page optimization; and personalization strategies
Imtiyozlar
- Health, dental, and vision insurance
- 401(k) with employer match
- Open PTO, 11 paid holidays, and four annual paid global wellness days
- Short-term disability, long-term disability, and group life insurance
- Paid parental leave
- Pet insurance
- Flexible Spending Account and Health Savings Account options
- Employee Assistance Program
- Remote work
- Career advancement and professional development opportunities
- Employee recognition program
- LinkedIn Learning platform
- Annual bonus eligibility