Mitratech dezvoltă software pentru companii, destinat gestionării activităților juridice, a riscurilor, a conformității și a resurselor umane. Platforma sa reunește automatizarea, analiza datelor și inteligența artificială pentru a ajuta organizațiile să eficientizeze fluxurile operaționale, să îmbunătățească vizibilitatea și să susțină o conformitate mai consecventă. Produsele Mitratech sunt concepute pentru echipele juridice, de gestionare a riscurilor, de conformitate și de resurse umane care caută instrumente conectate pentru gestionarea proceselor complexe și luarea unor decizii informate.
Digital Marketing Manager - Mitratech - United States Remote
Lead Mitratech’s paid digital marketing strategy for its Workforce Compliance and HR software portfolio. Drive AI-enabled campaigns, attribution, and full-funnel pipeline growth.
Descriere
- Lead and expand the paid digital strategy for Mitratech’s Workforce Compliance and HR Solutions portfolio
- Plan, launch, optimize, and report on paid digital programs across the complete sales and marketing funnel
- Connect paid digital initiatives to business priorities, solution goals, and key performance indicators
- Build paid campaigns across Google Ads, Bing Ads, LinkedIn, Meta, display, retargeting, and B2B review and marketplace channels
- Oversee channel budgets, forecasts, pacing, and performance improvements
- Turn product positioning and campaign plans into paid media programs for each stage of the buyer journey
- Partner with Product Marketing on messaging, keywords, creative assets, and customer pain points
- Apply AI-powered bidding, targeting, creative experimentation, automation, and performance analysis
- Deliver performance findings, recommendations, and strategic presentations to senior marketing and executive stakeholders
- Plan and run A/B and multivariate tests for advertisements, landing pages, audiences, and offers
- Track CPL, CAC, conversion rates, pipeline contribution, and return on investment
- Evaluate campaign, channel, and cohort data to improve conversion paths and form strategy
- Maintain integrations between paid platforms, HubSpot, Salesforce, and analytics systems
- Maintain accurate tracking, attribution, and funnel reporting in partnership with Revenue Operations
- Work cross-functionally with marketing, sales, operations, web, CRO, and revenue teams
- Coordinate external vendors or agencies when required
Cerințe
- Four to six years of experience in paid digital marketing, performance marketing, or demand generation in a B2B SaaS or technology setting
- Hands-on experience running paid search campaigns on Google and Bing, plus paid social on LinkedIn, display, and retargeting campaigns
- Strong understanding of full-funnel B2B demand generation, lead lifecycle management, and revenue attribution
- Experience with HubSpot or comparable marketing automation platforms and Salesforce or comparable CRM systems
- Ability to interpret data, uncover insights, and turn performance findings into optimization actions
- Experience partnering across product marketing, sales, and operations teams
- Experience using AI-driven features within advertising platforms
- Familiarity with AI-assisted tools for keyword research, creative development, performance analysis, and experimentation
- Experience with 6sense is a significant advantage
- Strong analytical capabilities and experience working with analytics tools
- Working knowledge of conversion tracking, attribution models, and marketing data pipelines
- Preferred experience includes marketing HR, payroll, compliance, or SaaS solutions; regulated or compliance-focused industries; portfolio-based marketing; conversion rate optimization; landing page optimization; and personalization strategies
Beneficii
- Health, dental, and vision insurance
- 401(k) with employer match
- Open PTO, 11 paid holidays, and four annual paid global wellness days
- Short-term disability, long-term disability, and group life insurance
- Paid parental leave
- Pet insurance
- Flexible Spending Account and Health Savings Account options
- Employee Assistance Program
- Remote work
- Career advancement and professional development opportunities
- Employee recognition program
- LinkedIn Learning platform
- Annual bonus eligibility