Pavilion
Pavilion
Pavilion is a professional community for go-to-market leaders in sales, marketing, customer success, and revenue operations. Its membership brings together professionals to exchange practical insights, develop their skills through courses and events, and build relationships with peers. Pavilion’s educational programs and community activities serve GTM professionals across career stages. The company operates in consulting, marketing, and education and hires as a small team.

Chief Marketing Officer, Pavilion (Remote, United States)

Lead Pavilion’s marketing across membership, education, events, and community, with a focus on bookings, renewals, and product growth. Guide global go-to-market efforts and apply AI-enabled operations to support growth.

Opis

  • Direct Pavilion’s marketing organization and grow membership bookings, renewals, and product lines
  • Oversee product, lifecycle, and performance marketing, digital experiences, brand, content, and sales enablement
  • Turn business objectives into marketing priorities, initiatives, success measures, and resourcing plans
  • Ensure executive peers follow through on agreed goals and commitments
  • Strengthen the marketing team’s confidence and motivation
  • Coach team leaders and recommend hires or agency support
  • Run regular performance reviews with leadership, Finance, and Revenue Operations
  • Manage the marketing plan and budget against agreed targets
  • Direct paid media, SEO, AEO, and event acquisition programs
  • Allocate investment according to cash bookings, acquisition costs, retention, and payback
  • Explore channels for reaching go-to-market professionals worldwide
  • Set direction for AI agents and automated workflows
  • Lead lifecycle programs that improve activation, engagement, upgrades, and renewal bookings
  • Coordinate onboarding, nurture, milestone communications, renewal outreach, and member handoffs
  • Create referral, upgrade, and win-back initiatives
  • Lead product marketing for Pavilion’s consumer and business offerings
  • Plan course go-to-market efforts and oversee business marketing for bulk Learn courses
  • Direct sales enablement and late-stage prospect conversion
  • Oversee Synapsa and 1Mind playbooks and responses
  • Measure paid-booking conversion and improve campaigns and outreach
  • Shape Pavilion’s brand across its website, social channels, events, and content
  • Guide thought leadership, public relations, and storytelling rooted in member outcomes

Zahteve

  • Senior marketing leadership background spanning strategy, budgets, and commercial outcomes
  • Substantial experience in membership, community, or subscription-based businesses
  • Track record of setting priorities with executive leaders, constructively challenging assumptions, and securing decisions and resources
  • Experience building team confidence and developing managers
  • Demonstrated performance marketing skills, including hands-on work creating and managing paid, SEO, or other acquisition programs
  • Experience overseeing agencies or contractors
  • Success in product and lifecycle marketing, including positioning, launch planning, and renewal programs
  • Strong editorial judgment across content and communications
  • Proficiency in marketing analytics, cash bookings, and budget management
  • Practical experience building or deploying AI agents and marketing workflows with measurable results
  • Preferred: Familiarity with event marketing and community storytelling for a global business serving go-to-market professionals

Ugodnosti

  • Performance bonus primarily linked to agreed booking targets
  • Stock options at a profitable, mission-driven company
  • Comprehensive health coverage
  • Professional development allowance
  • Flexible, remote-friendly work setting
  • Pavilion membership and education access

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