Cengage Group este o companie globală de tehnologie educațională care dezvoltă produse și servicii digitale pentru cursanți și cadre didactice. Bazându-se pe peste 100 de ani de experiență în educație, compania se concentrează pe transformarea învățării într-un proces mai accesibil și mai relevant pentru carieră, susținând obiective precum reconversia profesională, dezvoltarea competențelor, obținerea unei diplome și învățarea limbilor străine. Activitatea sa acoperă educația, comerțul electronic și software-ul ca serviciu, oferind soluții concepute pentru a-i ajuta pe oameni să își dezvolte cunoștințele și să fie pregătiți pentru piața muncii, indiferent de mediul sau abilitățile lor.
Social Media Manager, Ohio (Remote)
Lead social strategy and campaign execution for Cengage Group, a global education technology company. Create content, manage paid social initiatives, and improve audience engagement across major platforms.
Descriere
- Build and execute social media strategies that support brand and marketing objectives
- Review business-unit social calendars and select suitable content for master-brand channels
- Help create and maintain the master-brand social media calendar
- Develop and publish content for LinkedIn, Instagram, Facebook, X, and TikTok
- Manage daily social operations, including calendars and publishing schedules
- Monitor channels, answer comments and messages, and encourage community interaction
- Evaluate performance data and refine campaigns to increase reach, engagement, and conversions
- Work with creative, copywriting, and marketing partners to develop social content
- Coordinate with internal teams to promote campaigns, events, and priority initiatives
- Monitor emerging social trends, platforms, and industry best practices
- Coordinate paid social campaigns with media teams, including audience targeting and results monitoring
- Maintain consistent brand presentation across all social channels
- Monitor competitor activity and uncover opportunities to stand apart
- Manage concurrent projects and deadlines in a fast-moving work environment
Cerințe
- Bachelor’s degree in marketing, communications, or a related discipline, or equivalent experience
- At least five years of experience leading social media for a brand
- Demonstrated ability to develop and execute social media strategies and campaigns
- Strong knowledge of platform algorithms, trends, and publishing standards
- Experience using social media management and analytics platforms such as Sprout Social, Hootsuite, or native insights
- Foundational knowledge of paid social advertising and campaign optimization
- Excellent writing, editing, and narrative development skills
- Strong analytical ability, including interpreting performance data and proposing improvements
- Highly organized, with strong time management and multitasking skills
- Effective collaborator and communicator
Beneficii
- A comprehensive Total Rewards package intended to support and empower employees
- Reasonable accommodations are available to qualified individuals with disabilities, including throughout the application process