Cengage Group
Cengage Group
5 001 – 10 000 Қызметкерлер
SaaSБілім беруЭлектрондық коммерция
Cengage Group — білім алушылар мен педагогтерге арналған цифрлық өнімдер мен қызметтер әзірлейтін жаһандық білім беру технологиялары компаниясы. Білім беру саласындағы 100 жылдан астам тәжірибесіне сүйене отырып, компания оқуды қолжетімді әрі мансапқа пайдалы етуге назар аударады. Ол қайта даярлану, біліктілікті арттыру, дәреже алу және тіл үйрену сияқты мақсаттарды қолдайды. Компанияның қызметі білім беру, электрондық коммерция және SaaS бағыттарын қамтиды, ал ұсыныстары әртүрлі орта мен қабілетке ие адамдарға білімін жетілдіріп, еңбек нарығына дайын болуға көмектесуге арналған.

Social Media Manager, Ohio (Remote)

Lead social strategy and campaign execution for Cengage Group, a global education technology company. Create content, manage paid social initiatives, and improve audience engagement across major platforms.

Сипаттама

  • Build and execute social media strategies that support brand and marketing objectives
  • Review business-unit social calendars and select suitable content for master-brand channels
  • Help create and maintain the master-brand social media calendar
  • Develop and publish content for LinkedIn, Instagram, Facebook, X, and TikTok
  • Manage daily social operations, including calendars and publishing schedules
  • Monitor channels, answer comments and messages, and encourage community interaction
  • Evaluate performance data and refine campaigns to increase reach, engagement, and conversions
  • Work with creative, copywriting, and marketing partners to develop social content
  • Coordinate with internal teams to promote campaigns, events, and priority initiatives
  • Monitor emerging social trends, platforms, and industry best practices
  • Coordinate paid social campaigns with media teams, including audience targeting and results monitoring
  • Maintain consistent brand presentation across all social channels
  • Monitor competitor activity and uncover opportunities to stand apart
  • Manage concurrent projects and deadlines in a fast-moving work environment

Талаптар

  • Bachelor’s degree in marketing, communications, or a related discipline, or equivalent experience
  • At least five years of experience leading social media for a brand
  • Demonstrated ability to develop and execute social media strategies and campaigns
  • Strong knowledge of platform algorithms, trends, and publishing standards
  • Experience using social media management and analytics platforms such as Sprout Social, Hootsuite, or native insights
  • Foundational knowledge of paid social advertising and campaign optimization
  • Excellent writing, editing, and narrative development skills
  • Strong analytical ability, including interpreting performance data and proposing improvements
  • Highly organized, with strong time management and multitasking skills
  • Effective collaborator and communicator

Артықшылықтар

  • A comprehensive Total Rewards package intended to support and empower employees
  • Reasonable accommodations are available to qualified individuals with disabilities, including throughout the application process

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