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Clients Blackbox, Inc.
Clients Blackbox, Inc.
1 – 10 Angajați
B2BFinanțeMarketing
Clients Blackbox, Inc. este o agenție de branding bazat pe performanță și generare a cererii, care oferă servicii consilierilor de investiții înregistrați (RIAs). Fondată în 2021, compania ajută firmele de consultanță financiară să ajungă la persoane cu averi mari și la publicul aflat în apropierea vârstei de pensionare prin marketing digital axat pe educație. Serviciile sale combină redactarea de scenarii video, producția de conținut, direcționarea către public și optimizarea continuă a campaniilor. Serviciile administrate includ, de asemenea, considerente de conformitate specifice pentru RIAs și monitorizarea performanței, cu accent pe generarea de întâlniri calificate, obținerea unui randament măsurabil al investiției și consolidarea valorii brandului pe termen lung. Compania activează la intersecția dintre marketing, servicii B2B și finanțe.
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Senior Performance Marketing Lead, Meta Ads

Lead Meta advertising, direct-response creative, and funnel optimization to generate qualified appointments for financial advisors. The role combines client strategy, campaign performance, and account retention.

USStatele Unite ale AmericiiTXTexas
90.000 $ – 125.000 $ / an
RemoteNormă întreagăSeniorLimbă Obligatorie: englezăMarketing de performanță

Descriere

  • Manage client accounts as the primary strategic contact
  • Lead biweekly client calls on results, strategy, testing priorities, and next steps
  • Send performance reports at least 24 hours before biweekly client calls
  • Turn performance data into clear recommendations and strategic decisions
  • Build client relationships that support retention, renewals, and referrals
  • Identify and address account risks and opportunities proactively
  • Build, launch, and optimize Meta lead-generation and appointment-booking campaigns
  • Manage budgets, audiences, bidding, account structure, and creative tests
  • Track daily results against cost per appointment and other acquisition metrics
  • Diagnose weak campaign performance and determine changes likely to improve it
  • Plan structured tests across audiences, offers, messaging, creative, and campaign settings
  • Write direct-response ads and video sales letter scripts for financial services audiences
  • Develop hooks, angles, offers, and messaging variations for testing
  • Use campaign results to shape creative and messaging hypotheses
  • Work with video editors and give them clear creative direction
  • Use AI tools to speed up research and copy development while applying sound judgment and maintaining quality
  • Set up and troubleshoot tracking, Meta pixels, and conversion events
  • Configure Calendly integrations, Zapier automations, and lead-routing workflows
  • Resolve technical issues connecting ad platforms with client systems
  • Review media, messaging, tracking, and lead flow to find funnel problems
  • Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention

Cerințe

  • At least five years of hands-on paid media experience, including substantial responsibility for Meta advertising
  • Experience managing multiple client accounts at once and leading client strategy discussions
  • Demonstrated ability to manage campaigns against performance targets while supporting client retention
  • Strong direct-response copywriting ability, including ad copy and scripts
  • Experience developing and testing creative concepts, hooks, angles, and messaging
  • Experience with conversion tracking, pixels, and basic marketing automation
  • Strong communication, organizational, analytical, and problem-solving skills
  • Financial services marketing experience is preferred
  • Experience with lead-generation and appointment-setting campaigns is preferred
  • Video sales letter marketing experience is preferred
  • Experience with high-ticket or considered-purchase funnels is preferred
  • Performance marketing agency experience is preferred
  • Direct-response advertising experience is preferred
  • Candidates seeking the upper compensation range must have hands-on experience developing and optimizing direct-response ad copy, video scripts or VSLs, creative hooks, messaging angles, and conversion-focused funnels
  • Candidates seeking the upper compensation range should show measurable campaign, lead-quality, conversion-rate, and booked-appointment improvements resulting from their creative work
  • Financial services, RIA marketing, and compliance-sensitive advertising experience is strongly preferred

Beneficii

  • Paid time off for vacation, sick leave, and public holidays
  • Training and development
  • Work from home
  • Flexible schedule
  • Performance bonus

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