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Clients Blackbox, Inc.
Clients Blackbox, Inc.
1 – 10 Employees
B2BFinanceMarketing
Clients Blackbox, Inc. is a performance branding and demand-generation agency serving Registered Investment Advisors (RIAs). Founded in 2021, the company helps financial advisory firms reach high-net-worth and pre-retiree audiences through education-led digital marketing, combining video scripting, content production, audience targeting, and ongoing campaign optimization. Its managed services also incorporate RIA-focused compliance considerations and performance tracking, with a focus on generating qualified appointments, measurable return on investment, and long-term brand equity. The company operates at the intersection of marketing, B2B services, and finance.
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Senior Performance Marketing Lead, Meta Ads

Lead Meta advertising, direct-response creative, and funnel optimization to generate qualified appointments for financial advisors. The role combines client strategy, campaign performance, and account retention.

USUnited StatesTXTexas
$90,000 – $125,000 / year
RemoteFull-timeSeniorEnglish RequiredPerformance Marketing

Description

  • Manage client accounts as the primary strategic contact
  • Lead biweekly client calls on results, strategy, testing priorities, and next steps
  • Send performance reports at least 24 hours before biweekly client calls
  • Turn performance data into clear recommendations and strategic decisions
  • Build client relationships that support retention, renewals, and referrals
  • Identify and address account risks and opportunities proactively
  • Build, launch, and optimize Meta lead-generation and appointment-booking campaigns
  • Manage budgets, audiences, bidding, account structure, and creative tests
  • Track daily results against cost per appointment and other acquisition metrics
  • Diagnose weak campaign performance and determine changes likely to improve it
  • Plan structured tests across audiences, offers, messaging, creative, and campaign settings
  • Write direct-response ads and video sales letter scripts for financial services audiences
  • Develop hooks, angles, offers, and messaging variations for testing
  • Use campaign results to shape creative and messaging hypotheses
  • Work with video editors and give them clear creative direction
  • Use AI tools to speed up research and copy development while applying sound judgment and maintaining quality
  • Set up and troubleshoot tracking, Meta pixels, and conversion events
  • Configure Calendly integrations, Zapier automations, and lead-routing workflows
  • Resolve technical issues connecting ad platforms with client systems
  • Review media, messaging, tracking, and lead flow to find funnel problems
  • Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention

Requirements

  • At least five years of hands-on paid media experience, including substantial responsibility for Meta advertising
  • Experience managing multiple client accounts at once and leading client strategy discussions
  • Demonstrated ability to manage campaigns against performance targets while supporting client retention
  • Strong direct-response copywriting ability, including ad copy and scripts
  • Experience developing and testing creative concepts, hooks, angles, and messaging
  • Experience with conversion tracking, pixels, and basic marketing automation
  • Strong communication, organizational, analytical, and problem-solving skills
  • Financial services marketing experience is preferred
  • Experience with lead-generation and appointment-setting campaigns is preferred
  • Video sales letter marketing experience is preferred
  • Experience with high-ticket or considered-purchase funnels is preferred
  • Performance marketing agency experience is preferred
  • Direct-response advertising experience is preferred
  • Candidates seeking the upper compensation range must have hands-on experience developing and optimizing direct-response ad copy, video scripts or VSLs, creative hooks, messaging angles, and conversion-focused funnels
  • Candidates seeking the upper compensation range should show measurable campaign, lead-quality, conversion-rate, and booked-appointment improvements resulting from their creative work
  • Financial services, RIA marketing, and compliance-sensitive advertising experience is strongly preferred

Benefits

  • Paid time off for vacation, sick leave, and public holidays
  • Training and development
  • Work from home
  • Flexible schedule
  • Performance bonus

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