Clients Blackbox, Inc.
Clients Blackbox, Inc.
1 – 10 कर्मचारी
B2Bवित्तविपणन
Clients Blackbox, Inc. एक प्रदर्शन ब्रांडिंग और मांग-सृजन एजेंसी है, जो पंजीकृत निवेश सलाहकारों (RIAs) को सेवाएँ प्रदान करती है। 2021 में स्थापित यह कंपनी वित्तीय सलाहकार फर्मों को शिक्षा-केंद्रित डिजिटल मार्केटिंग के माध्यम से उच्च-निवल-मूल्य वाले और सेवानिवृत्ति-पूर्व दर्शकों तक पहुँचने में सहायता करती है। इसके लिए वीडियो स्क्रिप्टिंग, सामग्री निर्माण, दर्शक लक्ष्यीकरण और निरंतर अभियान अनुकूलन को एकीकृत किया जाता है। इसकी प्रबंधित सेवाओं में RIA-केंद्रित अनुपालन संबंधी विचारों और प्रदर्शन की निगरानी को भी शामिल किया जाता है, जिसका लक्ष्य योग्य अपॉइंटमेंट, मापने योग्य निवेश प्रतिफल और दीर्घकालिक ब्रांड मूल्य उत्पन्न करना है। कंपनी मार्केटिंग, B2B सेवाओं और वित्त के संगम पर कार्य करती है।

Senior Performance Marketing Lead, Meta Ads

Lead Meta advertising, direct-response creative, and funnel optimization to generate qualified appointments for financial advisors. The role combines client strategy, campaign performance, and account retention.

विवरण

  • Manage client accounts as the primary strategic contact
  • Lead biweekly client calls on results, strategy, testing priorities, and next steps
  • Send performance reports at least 24 hours before biweekly client calls
  • Turn performance data into clear recommendations and strategic decisions
  • Build client relationships that support retention, renewals, and referrals
  • Identify and address account risks and opportunities proactively
  • Build, launch, and optimize Meta lead-generation and appointment-booking campaigns
  • Manage budgets, audiences, bidding, account structure, and creative tests
  • Track daily results against cost per appointment and other acquisition metrics
  • Diagnose weak campaign performance and determine changes likely to improve it
  • Plan structured tests across audiences, offers, messaging, creative, and campaign settings
  • Write direct-response ads and video sales letter scripts for financial services audiences
  • Develop hooks, angles, offers, and messaging variations for testing
  • Use campaign results to shape creative and messaging hypotheses
  • Work with video editors and give them clear creative direction
  • Use AI tools to speed up research and copy development while applying sound judgment and maintaining quality
  • Set up and troubleshoot tracking, Meta pixels, and conversion events
  • Configure Calendly integrations, Zapier automations, and lead-routing workflows
  • Resolve technical issues connecting ad platforms with client systems
  • Review media, messaging, tracking, and lead flow to find funnel problems
  • Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention

आवश्यकताएँ

  • At least five years of hands-on paid media experience, including substantial responsibility for Meta advertising
  • Experience managing multiple client accounts at once and leading client strategy discussions
  • Demonstrated ability to manage campaigns against performance targets while supporting client retention
  • Strong direct-response copywriting ability, including ad copy and scripts
  • Experience developing and testing creative concepts, hooks, angles, and messaging
  • Experience with conversion tracking, pixels, and basic marketing automation
  • Strong communication, organizational, analytical, and problem-solving skills
  • Financial services marketing experience is preferred
  • Experience with lead-generation and appointment-setting campaigns is preferred
  • Video sales letter marketing experience is preferred
  • Experience with high-ticket or considered-purchase funnels is preferred
  • Performance marketing agency experience is preferred
  • Direct-response advertising experience is preferred
  • Candidates seeking the upper compensation range must have hands-on experience developing and optimizing direct-response ad copy, video scripts or VSLs, creative hooks, messaging angles, and conversion-focused funnels
  • Candidates seeking the upper compensation range should show measurable campaign, lead-quality, conversion-rate, and booked-appointment improvements resulting from their creative work
  • Financial services, RIA marketing, and compliance-sensitive advertising experience is strongly preferred

लाभ

  • Paid time off for vacation, sick leave, and public holidays
  • Training and development
  • Work from home
  • Flexible schedule
  • Performance bonus

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