Clients Blackbox, Inc.
Clients Blackbox, Inc.
1 – 10 Angajați
B2BFinanțeMarketing
Clients Blackbox, Inc. este o agenție de branding bazat pe performanță și generare a cererii, care oferă servicii consilierilor de investiții înregistrați (RIAs). Fondată în 2021, compania ajută firmele de consultanță financiară să ajungă la persoane cu averi mari și la publicul aflat în apropierea vârstei de pensionare prin marketing digital axat pe educație. Serviciile sale combină redactarea de scenarii video, producția de conținut, direcționarea către public și optimizarea continuă a campaniilor. Serviciile administrate includ, de asemenea, considerente de conformitate specifice pentru RIAs și monitorizarea performanței, cu accent pe generarea de întâlniri calificate, obținerea unui randament măsurabil al investiției și consolidarea valorii brandului pe termen lung. Compania activează la intersecția dintre marketing, servicii B2B și finanțe.

Senior Performance Marketing Lead

Lead Meta campaigns, creative testing, and funnel optimization to help financial advisors attract qualified appointments. Own client strategy and campaign performance at Clients Blackbox, a performance marketing agency.

Descriere

  • Manage client accounts and guide strategy as the primary client contact.
  • Run biweekly client calls on results, strategy, testing priorities, and next steps.
  • Send performance reports at least 24 hours before each biweekly client call.
  • Turn campaign data into clear recommendations and strategic decisions.
  • Build client relationships that support renewals, retention, and referrals.
  • Spot and address account risks and growth opportunities.
  • Build, launch, and optimize Meta campaigns for lead generation and appointment bookings.
  • Oversee budgets, audiences, bidding, account structure, and creative tests.
  • Track daily results against cost-per-appointment and other acquisition metrics.
  • Investigate weak campaign results and create structured testing plans.
  • Write direct-response ads and video sales letter scripts for financial services audiences.
  • Develop hooks, angles, offers, and messaging variants to test.
  • Use performance data to form creative and messaging hypotheses.
  • Work with video editors and guide creative development.
  • Use AI tools to speed up research and copy development.
  • Set up and troubleshoot tracking, Meta pixels, and conversion events.
  • Configure Calendly integrations, Zapier automations, and lead-routing workflows.
  • Fix technical issues linking advertising platforms with client systems.
  • Assess media, messaging, tracking, and lead flow to find funnel issues.
  • Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention.

Cerințe

  • At least five years of hands-on paid media experience, including substantial responsibility for Meta advertising.
  • Experience managing several client accounts at once and leading client-facing strategy discussions.
  • Track record of managing campaigns to defined performance goals while supporting client retention.
  • Strong direct-response copywriting skills, including ad copy and scripts.
  • Experience creating and testing creative concepts, hooks, angles, and messaging.
  • Experience with conversion tracking, pixels, and basic marketing automation.
  • Strong communication, organization, analytical, and problem-solving abilities.
  • Preferred: Financial services marketing experience.
  • Preferred: Lead generation and appointment-setting campaigns.
  • Preferred: Video sales letter marketing.
  • Preferred: High-value or considered-purchase funnels.
  • Preferred: Performance marketing agency experience.
  • Preferred: Direct-response advertising.
  • Candidates at the top of the compensation range must have hands-on experience developing and optimizing direct-response ad copy, video scripts or VSLs, creative hooks, messaging angles, and conversion-focused funnels, with measurable gains in campaign performance, lead quality, conversion rates, and booked appointments. Financial services, RIA marketing, and compliance-sensitive advertising experience are strongly preferred.

Beneficii

  • Paid time off for vacation, sick time, and public holidays.
  • Training and development.
  • Work from home.
  • Flexible schedule.
  • Performance bonus.

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