LogoFresh Jobs Ahead
NEOLYMP
NEOLYMP
11 – 50 Angajați
B2CComerț electronicStare de bine
NEOLYMP dezvoltă echipamente de fitness și articole sportive pentru persoanele care se antrenează acasă, indiferent de nivelul lor de experiență. Gama sa de produse include benzi de fitness, greutăți și saltele pentru exerciții, combinând instrumente practice de antrenament cu accent pe calitate și pe soluții de mișcare accesibile. Compania activează la intersecția dintre comerțul electronic, bunăstarea consumatorilor și fitnessul la domiciliu.
LinkedIn
Locurile de muncă ale companiei

Senior Content Strategy Team Lead (Remote)

Lead content strategy for NEOLYMP’s fitness products and e-commerce business. Develop performance creatives and funnel concepts while managing the in-house graphic design team.

DEGermaniaRemoteNormă întreagăSeniorLimbă Obligatorie: germanăManager de conținut

Descriere

  • Own content strategy across performance channels, especially Meta, and the online store.
  • Create the creative roadmap, including advertising concepts, angles, hooks, and formats.
  • Establish a structured testing pipeline informed by audience insights, awareness stages, and competitor research.
  • Plan and improve landing and funnel pages with the Shopify Manager.
  • Lead content execution for sales events, from messaging arcs and creative concepts to landing pages and cross-channel scheduling.
  • Research products and audiences to shape clear product positioning.
  • Track market, competitor, and platform developments and turn findings into content hypotheses.
  • Provide functional and disciplinary leadership to the graphic design team.
  • Set priorities, give constructive feedback, and support team members’ professional growth.
  • Write detailed creative briefs and coordinate content production.
  • Work with Creator Management and shooting planning.
  • Evaluate creative and landing-page performance alongside the Performance Team.
  • Turn performance findings into learnings, iterations, and new concepts.
  • Develop a knowledge base of audiences, hooks, and scalable content formats.
  • Report directly to the Head of E-Commerce.

Cerințe

  • Proven experience scaling performance campaigns on Meta, with TikTok, Google, or YouTube experience preferred.
  • Track record of producing creatives that generated profitable results at substantial budgets.
  • Previous experience leading a team or creative professionals.
  • Strong command of direct-response principles, awareness stages, hook mechanics, and funnel psychology.
  • Experience planning landing pages, funnel pages, or e-commerce/D2C sales events.
  • Advanced research skills spanning customer interviews, review analysis, surveys, competitor research, and Ad Library analysis.
  • Comfort interpreting ROAS, CTR, hook rate, hold rate, CPA, and conversion rate data.
  • Excellent written and verbal briefing and communication skills.
  • A well-developed design eye and the ability to evaluate creative quality.
  • Hands-on approach with a strong sense of ownership.
  • Fitness, sports, or health industry experience is advantageous.
  • Experience with UGC and creator content in performance production is advantageous.
  • Experience using AI tools for research, ideation, or creative production is advantageous.
  • Knowledge of Shopify, Klaviyo, or Amazon Marketing is advantageous.

Beneficii

  • Fully remote work.
  • Flexible working hours.
  • Modern hardware.
  • Spenditcard providing a tax-free monthly benefit of €50.
  • Personal education budget for professional and personal development.
  • Regular team events.
  • Modern work environment at a fast-growing e-commerce brand.

Locuri de muncă similare

Correlation One

Learning Designer, Data and AI Training

Correlation One
51 – 200 Angajați
Sponsor pentru viza H1B
ARArgentinaBOBoliviaBRBraziliaCLChileCOColumbiaCRCosta RicaCUCubaDORepublica DominicanăECEcuadorGTGuatemalaHNHondurasHTHaitiMXMexicNINicaraguaPAPanamaPEPeruPRPuerto RicoPYParaguaySVEl SalvadorUYUruguayVEVenezuelaRemoteNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăDesigner

Design evidence-based data and AI training for Correlation One’s workforce development programs, creating curricula, exercises, and reusable learning resources for enterprise clients.

Deschide