Pennylane este o companie franceză de tip B2B SaaS și fintech care dezvoltă o platformă integrată de management financiar pentru întreprinderi mici și mijlocii, profesioniști independenți și firme de contabilitate. Software-ul său reunește contabilitatea, facturarea, gestionarea cheltuielilor, trezoreria, serviciile bancare pentru companii, conturile bancare și cardurile corporative într-un singur tablou de bord, cu fluxuri de lucru automatizate și integrări cu servicii de contabilitate și plăți. Platforma este concepută pentru a ajuta echipele financiare și contabilii să coordoneze mai eficient operațiunile de evidență contabilă și fluxul de numerar. Fondată în 2020, Pennylane are o echipă de 501–1.000 de angajați și recrutează pentru roluri în produs, inginerie, finanțe, operațiuni și alte funcții care sprijină software-ul său financiar.
Partner Marketing Specialist at Pennylane – Hybrid, France
Lead co-marketing initiatives and qualified lead generation through reseller partnerships. Pennylane develops French accounting and financial management software.
Descriere
- Lead reseller-partner marketing strategy to generate qualified leads and strengthen Pennylane’s market position
- Build relationships with partner marketing teams and uncover new collaboration opportunities
- Plan and manage co-marketing programs spanning webinars, events, and shared content
- Measure campaign results, refine strategy, and maintain a positive return on investment
- Coordinate with Partnerships, Marketing, Sales, and Product Marketing to align initiatives with business goals
- Enable partners by training them on available marketing resources
- Expand the reseller ecosystem and deepen partner relationships
- Create and launch innovative co-marketing campaigns
Cerințe
- Previous B2B SaaS marketing experience, including partner engagement and enablement
- Strong communication skills for internal and external stakeholders
- Proficiency with marketing tools
- Well-developed project management capabilities
- Professional fluency in English
- Excellent written communication
- Ability to collaborate effectively within a team
- Self-directed and autonomous working style
- Proactive approach to responsibilities
- Strong organizational skills
- Master’s-level education in marketing and/or business, equivalent to Bac+5
- At least three years of professional experience
- Understanding of reseller partnerships and software
- Fluency in English
- Comfort working in a fast-changing environment
- Commitment to making collaboration a priority
- Ability to focus on actions with the greatest business impact
Beneficii
- Comprehensive health coverage through Alan Blue and Alan Mind
- Meal vouchers provided via a Swile card
- Six to twelve additional RTT days alongside five weeks of paid leave
- Access to Busuu to develop your English skills
- Monthly support for home-office or coworking expenses
- BSPCE equity compensation
- Gymlib access to 8,000 gyms across France and more than 300 wellness activities
- Company-provided Mac computer
- Quarterly Tech Days for Pennylane employees working remotely
- Annual company offsite