Pennylane is a French B2B SaaS and fintech company building an integrated financial management platform for small and medium-sized businesses, independent professionals, and accounting firms. Its software brings accounting, invoicing, expense management, treasury, business banking, bank accounts, and corporate cards into one dashboard, with automated workflows and integrations for accounting and payment services. The platform is designed to help finance teams and accountants coordinate bookkeeping and cash-flow operations more efficiently. Founded in 2020, Pennylane has a team of 501–1,000 employees and hires across product, engineering, finance, operations, and other functions supporting its financial software.
Partner Marketing Specialist at Pennylane – Hybrid, France
Lead co-marketing initiatives and qualified lead generation through reseller partnerships. Pennylane develops French accounting and financial management software.
Description
- Lead reseller-partner marketing strategy to generate qualified leads and strengthen Pennylane’s market position
- Build relationships with partner marketing teams and uncover new collaboration opportunities
- Plan and manage co-marketing programs spanning webinars, events, and shared content
- Measure campaign results, refine strategy, and maintain a positive return on investment
- Coordinate with Partnerships, Marketing, Sales, and Product Marketing to align initiatives with business goals
- Enable partners by training them on available marketing resources
- Expand the reseller ecosystem and deepen partner relationships
- Create and launch innovative co-marketing campaigns
Requirements
- Previous B2B SaaS marketing experience, including partner engagement and enablement
- Strong communication skills for internal and external stakeholders
- Proficiency with marketing tools
- Well-developed project management capabilities
- Professional fluency in English
- Excellent written communication
- Ability to collaborate effectively within a team
- Self-directed and autonomous working style
- Proactive approach to responsibilities
- Strong organizational skills
- Master’s-level education in marketing and/or business, equivalent to Bac+5
- At least three years of professional experience
- Understanding of reseller partnerships and software
- Fluency in English
- Comfort working in a fast-changing environment
- Commitment to making collaboration a priority
- Ability to focus on actions with the greatest business impact
Benefits
- Comprehensive health coverage through Alan Blue and Alan Mind
- Meal vouchers provided via a Swile card
- Six to twelve additional RTT days alongside five weeks of paid leave
- Access to Busuu to develop your English skills
- Monthly support for home-office or coworking expenses
- BSPCE equity compensation
- Gymlib access to 8,000 gyms across France and more than 300 wellness activities
- Company-provided Mac computer
- Quarterly Tech Days for Pennylane employees working remotely
- Annual company offsite