„Pennylane“ yra Prancūzijos B2B programinės įrangos ir finansinių technologijų įmonė, kurianti integruotą finansų valdymo platformą mažoms ir vidutinėms įmonėms, savarankiškai dirbantiems specialistams ir apskaitos įmonėms. Jos programinė įranga vienoje skydinėje sujungia apskaitą, sąskaitų faktūrų išrašymą, išlaidų valdymą, iždo valdymą, verslo bankininkystę, banko sąskaitas ir įmonių korteles, taip pat siūlo automatizuotus procesus bei integracijas su apskaitos ir mokėjimų paslaugomis. Platforma sukurta siekiant padėti finansų komandoms ir buhalteriams efektyviau koordinuoti buhalterinę apskaitą bei pinigų srautų valdymą. 2020 m. įkurtoje „Pennylane“ dirba 501–1 000 darbuotojų, o įmonė samdo žmones į produktų kūrimo, inžinerijos, finansų, veiklos vykdymo ir kitas finansinę programinę įrangą palaikančias funkcijas.
Partner Marketing Specialist at Pennylane – Hybrid, France
Lead co-marketing initiatives and qualified lead generation through reseller partnerships. Pennylane develops French accounting and financial management software.
Aprašymas
- Lead reseller-partner marketing strategy to generate qualified leads and strengthen Pennylane’s market position
- Build relationships with partner marketing teams and uncover new collaboration opportunities
- Plan and manage co-marketing programs spanning webinars, events, and shared content
- Measure campaign results, refine strategy, and maintain a positive return on investment
- Coordinate with Partnerships, Marketing, Sales, and Product Marketing to align initiatives with business goals
- Enable partners by training them on available marketing resources
- Expand the reseller ecosystem and deepen partner relationships
- Create and launch innovative co-marketing campaigns
Reikalavimai
- Previous B2B SaaS marketing experience, including partner engagement and enablement
- Strong communication skills for internal and external stakeholders
- Proficiency with marketing tools
- Well-developed project management capabilities
- Professional fluency in English
- Excellent written communication
- Ability to collaborate effectively within a team
- Self-directed and autonomous working style
- Proactive approach to responsibilities
- Strong organizational skills
- Master’s-level education in marketing and/or business, equivalent to Bac+5
- At least three years of professional experience
- Understanding of reseller partnerships and software
- Fluency in English
- Comfort working in a fast-changing environment
- Commitment to making collaboration a priority
- Ability to focus on actions with the greatest business impact
Privalumai
- Comprehensive health coverage through Alan Blue and Alan Mind
- Meal vouchers provided via a Swile card
- Six to twelve additional RTT days alongside five weeks of paid leave
- Access to Busuu to develop your English skills
- Monthly support for home-office or coworking expenses
- BSPCE equity compensation
- Gymlib access to 8,000 gyms across France and more than 300 wellness activities
- Company-provided Mac computer
- Quarterly Tech Days for Pennylane employees working remotely
- Annual company offsite