IMMERSE
IMMERSE
IMMERSE este un serviciu de instruire în înot cu sediul în Londra, axat pe lecții de înot pentru adulți. Instructorii săi oferă îndrumare răbdătoare și personalizată, concepută în funcție de nevoile fiecărui înotător, ajutând adulții să-și dezvolte încrederea, să-și îmbunătățească tehnica și să se bucure de mai multă libertate în apă. Abordarea personalizată a companiei sprijină înotători de vârste și niveluri de pregătire fizică diverse, de la cei care iau primele lecții până la adulții care doresc să-și extindă abilitățile.

Growth Marketing Specialist (Contract, Mexico Remote)

Execute multi-channel B2B marketing campaigns for IMMERSE, covering HubSpot, content, events, and sales enablement. Use campaign data and coordinated delivery to support demand generation and pipeline growth.

Descriere

  • Deliver integrated B2B campaigns across email, content, social media, events, and additional channels
  • Convert campaign strategies into timelines, task plans, briefs, asset specifications, audience segments, and launch plans
  • Create, test, launch, and review campaign assets for accurate links, forms, tracking, copy, creative, and targeting
  • Track engagement, lead generation, conversion, and pipeline contribution across campaigns
  • Use performance patterns to propose practical optimizations and testing opportunities
  • Own assigned campaigns from planning through launch and post-campaign review while coordinating stakeholders and dependencies
  • Create and maintain marketing emails, nurture journeys, lists, forms, landing pages, and basic HubSpot workflows
  • Review email, landing-page, and funnel results and recommend performance improvements
  • Implement accurate campaign tracking, UTM parameters, forms, and lead-capture workflows
  • Support lead routing, campaign attribution, and marketing database maintenance
  • Develop and refine reusable processes, templates, and operational checklists
  • Maintain content and social calendars while coordinating deadlines, approvals, design, publishing, and distribution
  • Write and adapt concise content for emails, social posts, landing pages, newsletters, and campaign materials
  • Coordinate blog development with internal subject-matter experts and freelance writers
  • Run the newsletter workflow from content gathering and assembly through review, testing, and scheduling
  • Find ways to repurpose existing content and extend its distribution across channels
  • Evaluate content and channel results and recommend ways to improve engagement and conversion
  • Lead marketing workstreams for webinars, conferences, and field events, including promotion, registration, communications, collateral, and follow-up
  • Coordinate event logistics and vendors, raising decisions, dependencies, and risks promptly
  • Maintain accurate lead capture, upload, routing, and post-event follow-up
  • Help measure event outcomes across registrations, attendance, engagement, leads, opportunities, and pipeline contribution
  • Create and maintain sales-enablement assets including one-pagers, presentations, email templates, case studies, and campaign kits
  • Keep shared marketing and sales materials organized, updated, and accessible

Cerințe

  • Bring 3–4 years of experience in B2B marketing, growth marketing, demand generation, content marketing, or a comparable role
  • Have practical experience delivering campaigns across multiple marketing channels
  • Manage multiple initiatives and deadlines independently with strong project-management discipline
  • Have experience with email marketing, content, social media, events, lead generation, or other demand-generation activities
  • Interpret marketing performance data and use findings to identify improvement opportunities
  • Write and edit clearly with close attention to grammar, accuracy, tone, and audience
  • Communicate proactively and surface questions, dependencies, and risks early
  • Work effectively within an established strategy while contributing informed recommendations
  • Professional proficiency in English
  • Hands-on experience with platforms such as HubSpot Marketing Hub, Marketo, or similar, including emails, forms, landing pages, lists, and workflows (nice to have)
  • Experience using CRM and marketing data to assess campaign, funnel, and pipeline performance (nice to have)
  • Understanding of UTM parameters, campaign measurement, conversion optimization, and A/B testing (nice to have)
  • Background in B2B SaaS, EdTech, HR technology, learning and development, or enterprise marketing (nice to have)
  • Familiarity with Claude Design, project-management software, CMS platforms, and webinar tools (nice to have)
  • Experience partnering with Sales on lead follow-up, event activation, or enablement content (nice to have)
  • Spanish, Portuguese, or another language relevant to IMMERSE’s markets (nice to have)

Beneficii

  • Health insurance is provided
  • Work fully remotely
  • Begin with a six-month contract, with the possibility of extension
  • Travel to occasional US events may be helpful but is not required

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