Action Day Schools
Action Day Schools
201 – 500 Angajați
EducațieNonprofit
Action Day Schools este un furnizor privat de servicii educaționale pentru copii, de la vârsta de sugar până la gimnaziu. De la deschiderea sa ca o singură grădiniță în 1968, s-a extins la zece campusuri și nouăsprezece programe pentru peste 3.200 de copii. Programele sale îmbină învățarea academică cu oportunități pentru copii de a-și explora aptitudinile și de a se exprima, construind totodată o comunitate unită între familii, elevi și cadre didactice.

Digital Marketing Specialist at Action Day Schools

Manage digital campaigns, SEO, social media, vendors, and analytics to support enrollment and family engagement across Action Day Schools’ Bay Area education programs.

Descriere

  • Coordinate with the digital advertising agency and other marketing vendors.
  • Assess campaign results across Google, Meta, and other channels, and spot opportunities to improve performance.
  • Manage partnerships with digital platforms including Yelp, Niche, PrivateSchools.com, and Bay Area Parent.
  • Work with the SEO agency on strategy, website improvements, keyword opportunities, and content development.
  • Develop and coordinate promotional emails, website copy, blog posts, and other marketing communications.
  • Guide social media strategy and help create and publish daily content.
  • Monitor and report on social engagement, campaign results, lead generation, website activity, and other marketing metrics.
  • Review marketing spend and channel results, then recommend improvements.
  • Coordinate marketing projects from planning to completion with internal colleagues, vendors, and partners.
  • Find ways to build awareness, engagement, lead generation, and enrollment.
  • Help the marketing team deliver both major initiatives and time-sensitive projects.

Cerințe

  • Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related discipline.
  • At least 3–5 years of digital marketing experience.
  • Knowledge of digital advertising, SEO, social media, email marketing, websites, and digital analytics.
  • Experience managing relationships with marketing agencies, vendors, or other external partners.
  • Ability to interpret marketing data and turn it into clear recommendations and next steps.
  • Strong project coordination, organization, and follow-through.
  • Excellent written and spoken communication skills.
  • Emotional intelligence and skill in building productive relationships across different personalities and teams.
  • A proactive approach, with ownership, problem-solving, and follow-through.
  • Ability to move between strategic planning and hands-on marketing work.
  • Ability to handle multiple priorities while maintaining attention to detail.
  • Google Analytics, Google Tag Manager, WordPress, or similar platform experience is a plus.

Beneficii

  • Vacation, sick leave, and holiday pay, including a paid late-December holiday closure.
  • Medical, dental, and vision coverage.
  • 401(k) plan.
  • Flexible Spending Account (FSA).
  • Long-term disability coverage.
  • Life insurance.
  • Tuition discounts for childcare and private education.

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