The Landbanking Group
The Landbanking Group
11 – 50 Angajați
AgriculturăFinanțeMediu
The Landbanking Group dezvoltă abordări bazate pe tehnologie pentru finanțarea conservării și restaurării naturii. Fondată în 2022, compania activează la intersecția dintre agricultură, finanțe și piețe de mediu, folosind date și metode de gestionare a activelor pentru a sprijini investițiile în capitalul natural. Conceptul său central, Nature Equity, urmărește să creeze o clasă distinctă de active care să recompenseze practicile de utilizare a terenurilor cu rezultate ecologice pozitive, ajutând în același timp companiile să își înțeleagă și să își gestioneze impactul asupra naturii.

Content Marketing Specialist (Storyteller) – Germany Remote

Create product marketing, campaign, and thought-leadership content for The Landbanking Group’s nature-investment technology. Support sales with compelling, evidence-based messaging and customer-focused narratives.

Descriere

  • Build pitch decks and sales scripts that give the sales team persuasive, data-informed narratives for TLG products
  • Develop product positioning, messaging frameworks, and value propositions that set TLG offerings apart
  • Partner with product teams to improve messaging using customer feedback and market developments
  • Produce campaign materials, including landing pages and email sequences
  • Write LinkedIn content, case studies, press releases, and whitepapers that showcase customer results and product value
  • Write thought-leadership content on behalf of team members
  • Propose press releases and story ideas to relevant media outlets and secure placements
  • Apply AI tools to research, draft, and edit content while keeping the final work strategic, accurate, and focused on sales

Cerințe

  • At least three years of digital marketing experience in an agency or in-house setting
  • Working knowledge of SEO and SEM tools such as Google Ads and SEMrush, along with CRM and analytics platforms
  • Hands-on experience with AI tools such as Jasper, Copy.ai, Google AI, or custom solutions for content, automation, or data analysis
  • Strong content production abilities, including copywriting and basic graphic design, with a focus on human-centered storytelling
  • Experience in B2B or sustainability is advantageous
  • Able to interpret performance metrics and adjust strategy while balancing AI efficiency with human judgment
  • Confident collaborating with both technical and non-technical stakeholders
  • Direct but considerate communication style that fits TLG’s culture
  • Able to write witty, engaging content for LinkedIn and other platforms
  • Steady and resilient when working under pressure or receiving direct feedback
  • Able to evaluate AI-generated content for accuracy, bias, and alignment with TLG’s values

Beneficii

  • Opportunity to contribute meaningful work in a new and rapidly growing sector
  • Trust-based workplace with encouragement, feedback, and an uplifting atmosphere
  • Substantial autonomy in the role
  • Direct access to clients at different levels through positive-impact projects
  • Opportunities to tackle challenging, original problems
  • Remote work, with working hours reasonably close to Germany’s time zone
  • Numerous learning and development opportunities inside and outside the organization
  • A range of employee perks
  • Equal opportunity for employees and applicants

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