Havas este o rețea globală de marketing, media și comunicare care ajută organizațiile să construiască branduri, să ajungă la publicuri și să gestioneze programe de comunicare complexe. Activitatea sa acoperă transformarea afacerilor, strategia și designul de brand, campanii creative, media, experiența clienților, relații publice, afaceri publice, comunicare în domeniul sănătății și bunăstării, sponsorizări, evenimente, parteneriate și producție de conținut la scară largă. Havas utilizează, de asemenea, date și inteligență artificială prin abordarea sa Converged.AI și dezvoltă inițiative de cercetare și inițiative orientate spre scop, inclusiv Meaningful Brands și Prosumer Reports. Rețeaua reunește specialiști în publicitate, consultanță, media și comunicare pentru a sprijini clienții prin campanii integrate și comunicare corporativă la nivel mondial.
Chief Digital Officer – Havas Village Italy, Milan Hybrid
Lead Havas Village Italy’s digital media, performance marketing, and commerce strategy from its Milan hybrid operation. Drive growth, innovation, AI adoption, and strategic leadership for major clients.
Descriere
- Lead the digital and media evolution of Havas Village Italy.
- Strengthen the Group’s position in digital media strategy, performance marketing, commerce, and innovation.
- Set growth priorities for clients and the business by integrating Media, Data, Technology, Customer Experience, and Creative.
- Build capabilities across Performance Marketing, Programmatic, Retail Media, eCommerce, and Media Activation.
- Partner with the CEO and Leadership Team to define strategic priorities and investment plans.
- Develop new digital offers, services, and capabilities while supporting pitches and new-business initiatives.
- Drive upselling, cross-selling, and strategic relationships with clients, partners, and stakeholders.
- Advise key clients on digital media and performance marketing strategy.
- Lead Biddable Media Activation across Search, Social, Programmatic, Retail Media, and Ad Operations.
- Accelerate the use of AI and automation across media processes.
- Advance a data-driven culture through innovative tools, methods, and frameworks.
- Provide cross-functional leadership and strengthen collaboration among Media, Creative, Data, CX, and Technology teams.
- Represent Havas Village Italy through industry events, conferences, associations, universities, and media.
- Report directly to the CEO of Havas Village Italy.
Cerințe
- At least 15 years of leadership experience spanning digital, media, marketing, and business transformation.
- Extensive experience shaping integrated strategies across media, creative, data, technology, and customer experience.
- Strong expertise in Digital Media, Performance Marketing, Programmatic, Retail Media, and eCommerce.
- Proven success in business development, complex client management, and transformation initiatives.
- Deep knowledge of the digital ecosystem, leading media platforms, data developments, and artificial intelligence.
- Ability to navigate complex matrix organizations and influence cross-functional teams.
- Exceptional leadership, communication, presentation, and public-speaking skills.
- Entrepreneurial mindset, results orientation, and the ability to turn strategy into tangible business growth.
Beneficii
- Equal-opportunity employer.
- Zero-tolerance policy for discrimination.
- Permanent employment contract.
- Executive-level classification.