Daisy Brand ir ģimenes uzņēmums, kas ražo piena produktus un kura galvenā mītne atrodas Dalasā, Teksasas štatā. Uzņēmumam ir vairāk nekā gadsimtu ilga pieredze skābā krējuma un biezpiena ražošanā. Tā produktu pamatā ir vienkāršas sastāvdaļas un konservantu neesamība, savukārt piedāvājums tiek nepārtraukti pilnveidots ar produktu jauninājumiem un uzlabojumiem. Daisy Brand strādā 501–1 000 darbinieku, un uzņēmums darbojas pārtikas un dzērienu, ražošanas un mazumtirdzniecības nozarēs.
Senior Performance Marketing Manager - Daisy Brand (Remote, United States)
Lead paid acquisition growth for Daisy Brand’s AI-powered property management platform across Meta and Google. Own experimentation, HubSpot optimization, AI-enabled automation, and funnel performance as the business expands nationally.
Apraksts
- Lead strategy, execution, budget allocation, pacing, and optimization for paid acquisition across Meta/Facebook Ads and Google Ads.
- Increase investment according to customer acquisition results rather than relying solely on platform-reported performance.
- Create and run experiments spanning creative, messaging, audiences, offers, and landing pages.
- Establish test hypotheses, baselines, success metrics, and guardrails before experiments launch.
- Capture results from successful, failed, and inconclusive tests to inform future iterations.
- Develop acquisition concepts based on customer insight and performance data.
- Spot patterns across campaigns and markets, then validate them before wider rollout.
- Partner with sales to connect marketing activity with lead quality, qualified pipeline, customer acquisition cost, conversion rates, and payback.
- Build and refine HubSpot segmentation, workflows, lead scoring, routing, lifecycle reporting, and attribution.
- Ensure dependable conversion tracking while improving follow-up and overall funnel performance.
- Apply AI and automation to analyze data, uncover opportunities, automate reporting, and reduce manual effort.
- Review automated outputs and put safeguards in place for campaign and budget changes.
Prasības
- At least seven years of hands-on performance marketing experience managing substantial paid media budgets.
- A record of scaling acquisition and delivering measurable business improvements.
- Deep expertise with Meta/Facebook Ads and Google Ads.
- Advanced proficiency with HubSpot.
- Direct campaign execution experience rather than only agency oversight or report review.
- Strong experimental design and statistical judgment.
- Significant experience conducting creative A/B tests.
- Working knowledge of sample size, uncertainty, conversion lag, correlation, and causation.
- Practical fluency with AI agents and assisted tools such as Claude, Codex, or comparable systems.
- Experience applying AI to data analysis, workflow creation, or task automation.
- Sound judgment for reviewing and validating AI-generated outputs.
- Comfort working with complex datasets and diagnosing workflow issues.
- Ability to become productive with unfamiliar tools quickly.
- Willingness to use technical tools to address marketing challenges.
- Strong ownership, ambition, and intellectual curiosity.
- Preferred: experience with SEO, Reddit Ads, or acquisition channels beyond Meta and Google.
- Preferred: experience with automation, APIs, SQL, scripting, or AI-supported data analysis.
- Preferred: creative, copywriting, or design capabilities, including familiarity with design tools.
Priekšrocības
- Competitive benefits package.
- Equity.