„Daisy Brand“ yra šeimos valdoma pieno produktų gamintoja, kurios būstinė įsikūrusi Dalase, Teksase, o patirtis gaminant grietinę ir varškę siekia daugiau nei šimtmetį. Įmonės produktai grindžiami paprastomis sudedamosiomis dalimis ir konservantų nenaudojimu, o asortimentas nuolat tobulinamas diegiant produktų naujoves ir gerinant esamus pasiūlymus. „Daisy Brand“ dirba 501–1 000 darbuotojų, o įmonė veikia maisto ir gėrimų, gamybos bei mažmeninės prekybos sektoriuose.
Senior Performance Marketing Manager - Daisy Brand (Remote, United States)
Lead paid acquisition growth for Daisy Brand’s AI-powered property management platform across Meta and Google. Own experimentation, HubSpot optimization, AI-enabled automation, and funnel performance as the business expands nationally.
Aprašymas
- Lead strategy, execution, budget allocation, pacing, and optimization for paid acquisition across Meta/Facebook Ads and Google Ads.
- Increase investment according to customer acquisition results rather than relying solely on platform-reported performance.
- Create and run experiments spanning creative, messaging, audiences, offers, and landing pages.
- Establish test hypotheses, baselines, success metrics, and guardrails before experiments launch.
- Capture results from successful, failed, and inconclusive tests to inform future iterations.
- Develop acquisition concepts based on customer insight and performance data.
- Spot patterns across campaigns and markets, then validate them before wider rollout.
- Partner with sales to connect marketing activity with lead quality, qualified pipeline, customer acquisition cost, conversion rates, and payback.
- Build and refine HubSpot segmentation, workflows, lead scoring, routing, lifecycle reporting, and attribution.
- Ensure dependable conversion tracking while improving follow-up and overall funnel performance.
- Apply AI and automation to analyze data, uncover opportunities, automate reporting, and reduce manual effort.
- Review automated outputs and put safeguards in place for campaign and budget changes.
Reikalavimai
- At least seven years of hands-on performance marketing experience managing substantial paid media budgets.
- A record of scaling acquisition and delivering measurable business improvements.
- Deep expertise with Meta/Facebook Ads and Google Ads.
- Advanced proficiency with HubSpot.
- Direct campaign execution experience rather than only agency oversight or report review.
- Strong experimental design and statistical judgment.
- Significant experience conducting creative A/B tests.
- Working knowledge of sample size, uncertainty, conversion lag, correlation, and causation.
- Practical fluency with AI agents and assisted tools such as Claude, Codex, or comparable systems.
- Experience applying AI to data analysis, workflow creation, or task automation.
- Sound judgment for reviewing and validating AI-generated outputs.
- Comfort working with complex datasets and diagnosing workflow issues.
- Ability to become productive with unfamiliar tools quickly.
- Willingness to use technical tools to address marketing challenges.
- Strong ownership, ambition, and intellectual curiosity.
- Preferred: experience with SEO, Reddit Ads, or acquisition channels beyond Meta and Google.
- Preferred: experience with automation, APIs, SQL, scripting, or AI-supported data analysis.
- Preferred: creative, copywriting, or design capabilities, including familiarity with design tools.
Privalumai
- Competitive benefits package.
- Equity.