Hearst Health ir uzņēmuma Hearst Communications veselības aprūpes tehnoloģiju nodaļa, kas koncentrējas uz atbalstu svarīgos cilvēka veselības ceļa brīžos. Ar tādu uzņēmumu palīdzību kā FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK un QGenda tā nodrošina uz pierādījumiem balstītas klīniskās vadlīnijas, lēmumu atbalsta rīkus un veselības aprūpes darbaspēka pārvaldības risinājumus. Tās produkti ir izstrādāti, lai palīdzētu organizācijām plašā mērogā nodrošināt informētāku un efektīvāku aprūpi.
Account Manager, Advertising — Hearst Health, Los Angeles Hybrid
Manage strategic advertising campaigns across Hearst Magazines’ media brands for Hearst Health. Own media planning, campaign execution, performance optimization, and client relationships.
Apraksts
- Partner with clients and internal teams to translate business goals into advertising solutions across Hearst Magazines’ brands and products.
- Collaborate with Sales, Marketing, Research, and external partners on RFPs, pre-sale strategy, and tailored advertising programs.
- Develop media plans that meet client KPIs, support revenue growth, protect profitability, and follow business guidelines.
- Oversee campaign delivery from sale through launch, including media plans, insertion orders, order management systems, and client requirements.
- Lead campaign kickoffs, coordinate schedules, manage creative assets, and communicate objectives to post-sale teams.
- Track campaign delivery and performance, applying optimizations and improving processes as needed.
- Evaluate campaign results, support wrap reports, identify renewal and upsell potential, and recommend strategic actions.
- Act as a trusted advisor to assigned accounts while improving workflows and client experiences.
Prasības
- At least three years of experience in media planning, advertising strategy, account management, or a related client-facing advertising role.
- Strong knowledge of digital advertising products, campaign planning, and the advertising sales lifecycle.
- Highly developed organizational, project management, and time management abilities.
- Excellent written and verbal communication skills.
- Demonstrated strategic thinking, proactive problem-solving, and commitment to high-quality client service.
- Experience working cross-functionally with Sales, Marketing, Research, Campaign Management, and other business partners.
- Working familiarity with Google Analytics, Google Ad Manager, Salesforce, or comparable tools.
- Bachelor’s degree or equivalent professional experience preferred.
- Hybrid position based in Los Angeles, with four expected office days per week.
Priekšrocības
- Work alongside leading professionals in media, advertising, technology, fashion, lifestyle, and publishing.
- Participate in innovative training programs, immersive workshops, and exclusive industry events.
- Hybrid work flexibility.
- Employee Resource Groups.
- Medical, dental, and vision coverage beginning on the first day.
- 401(k) plan with a generous company match.