Gap Inc. — Old Navy, Gap, Banana Republic және Athleta брендтерін қамтитын жаһандық сән және бөлшек сауда компаниясы. Оның қызметі киім-кешек, аксессуарлар, бөлшек сауда операциялары және халықаралық брендтердің ауқымды портфелін қолдайтын логистиканы қамтиды. Компания тұтынушыға бағдарланған сәнді инклюзия, теңдік, мүмкіндік және климат мәселелерін қарастыратын бастамалармен ұштастырады. Сондықтан оның жұмысы бөлшек сауда, сән, логистика және корпоративтік функциялар саласындағы мамандар үшін өзекті.
Director of Design Concept, Color & Trend — Gap Inc., San Francisco
Lead Banana Republic’s seasonal fashion vision across concept, color, trend, and creative direction. Convert runway and cultural insights into distinctive, commercially relevant product direction.
Сипаттама
- Define each season’s overarching concept and creative direction across mood, color, silhouette, proportion, key items, materials, prints, patterns, and styling.
- Protect and elevate the brand’s modern, relevant, desirable, and differentiated point of view.
- Track fashion, culture, emerging ideas, changing tastes, and new sources of influence.
- Evaluate runway collections to identify significant changes in silhouette, proportion, color, fabrication, styling, and attitude.
- Spot important macro and micro trends ahead of widespread adoption.
- Turn inspiration and trend research into a distinctive, ownable brand perspective.
- Collaborate with Design, Merchandising, and Product Development across categories and customer touchpoints.
- Guide the direction of fabrics, materials, trims, prints, and color.
- Present seasonal concepts to the wider organization.
- Build, lead, and grow a high-performing creative team.
Талаптар
- Exceptional taste supported by strong, instinctive fashion judgment.
- Ongoing engagement with runway shows, retail, culture, and emerging trends.
- Deep understanding of competitive positioning across luxury, runway, contemporary, specialty retail, and emerging designer brands.
- Proven ability to assess runway collections and recognize changes in silhouette, proportion, color, fabrication, styling, and attitude.
- Ability to identify and interpret both macro and micro trends.
- Extensive cultural awareness spanning art, design, interiors, architecture, music, film, travel, hospitality, street style, and social media.
- Ability to turn directional concepts into commercially viable product ideas.
- A clear, distinctive perspective and the judgment to refine ideas through the brand lens.
- Compelling storytelling and communication abilities.
- Significant experience establishing seasonal direction for a leading fashion, specialty, or lifestyle brand.
- Track record of leading and developing creative talent.