Gap Inc. is a global fashion and retail company whose portfolio includes Old Navy, Gap, Banana Republic, and Athleta. Its business spans apparel, accessories, retail operations, and the logistics that support a large international brand portfolio. The company combines consumer-focused fashion with initiatives addressing inclusion, equity, opportunity, and climate, making its work relevant to professionals across retail, fashion, logistics, and corporate functions.
Director of Design Concept, Color & Trend — Gap Inc., San Francisco
Lead Banana Republic’s seasonal fashion vision across concept, color, trend, and creative direction. Convert runway and cultural insights into distinctive, commercially relevant product direction.
Description
- Define each season’s overarching concept and creative direction across mood, color, silhouette, proportion, key items, materials, prints, patterns, and styling.
- Protect and elevate the brand’s modern, relevant, desirable, and differentiated point of view.
- Track fashion, culture, emerging ideas, changing tastes, and new sources of influence.
- Evaluate runway collections to identify significant changes in silhouette, proportion, color, fabrication, styling, and attitude.
- Spot important macro and micro trends ahead of widespread adoption.
- Turn inspiration and trend research into a distinctive, ownable brand perspective.
- Collaborate with Design, Merchandising, and Product Development across categories and customer touchpoints.
- Guide the direction of fabrics, materials, trims, prints, and color.
- Present seasonal concepts to the wider organization.
- Build, lead, and grow a high-performing creative team.
Requirements
- Exceptional taste supported by strong, instinctive fashion judgment.
- Ongoing engagement with runway shows, retail, culture, and emerging trends.
- Deep understanding of competitive positioning across luxury, runway, contemporary, specialty retail, and emerging designer brands.
- Proven ability to assess runway collections and recognize changes in silhouette, proportion, color, fabrication, styling, and attitude.
- Ability to identify and interpret both macro and micro trends.
- Extensive cultural awareness spanning art, design, interiors, architecture, music, film, travel, hospitality, street style, and social media.
- Ability to turn directional concepts into commercially viable product ideas.
- A clear, distinctive perspective and the judgment to refine ideas through the brand lens.
- Compelling storytelling and communication abilities.
- Significant experience establishing seasonal direction for a leading fashion, specialty, or lifestyle brand.
- Track record of leading and developing creative talent.