Sol de Janeiro — Бразилияның өзін-өзі еркін көрсету мен денеге деген сенімділікке негізделген қуанышты көзқарасы аясында 2015 жылы құрылған косметика компаниясы. Бренд Бразилия мәдениетінен шабыт алған ерекше хош иістері, қою текстуралары және клиникалық тұрғыдан дәлелденген формулалары бар дене күтімі, парфюмерия және шаш күтімі өнімдерін шығарады. Оның марапаттарға ие өнімдер топтамасын әр буынның тұтынушылары пайдаланады, ал өнімдер бүкіл әлемдегі премиум бөлшек сауда орындары мен компанияның ресми веб-сайты арқылы сатылады.
Director of Brand Strategy, Culture and Partnerships – Sol de Janeiro, New York Hybrid
Lead brand strategy, cultural initiatives, partnerships, and integrated launches for Sol de Janeiro, a global beauty company. Oversee Body and Fragrance strategy, cross-functional alignment, and the development of high-performing marketing teams.
Америка Құрама Штаттары
Нью-Йорк160 000 $ – 180 000 $ / жыл
АраласТолық жұмыс күніЖетекшіҚажетті Тіл: ағылшын тіліБренд менеджеріСипаттама
- Shape Sol de Janeiro’s cultural agenda, partnership ecosystem, and integrated go-to-market strategy
- Set cultural participation territories, annual priorities, partnership opportunities, tentpole moments, and trend activations
- Act as the strategic architect for major product launches and brand moments
- Create integrated master briefs and launch plans spanning communications, influencer relations, talent, media, creative, retail, product marketing, and regional teams
- Own the global partnership strategy and assess opportunities for brand alignment, cultural relevance, audience growth, commercial impact, and brand equity
- Lead partnership recommendations, negotiation planning, activation strategy, and delivery
- Manage and mentor strategic marketers supporting the Body and Fragrance categories
- Direct category planning, portfolio priorities, launch sequencing, strategic briefs, and future growth initiatives
- Coordinate planning, resources, decisions, and integration across global cross-functional teams
- Build measurement frameworks covering brand heat, cultural relevance, partnerships, and business performance
- Turn performance data into executive reporting, actionable insights, and recommendations
- Lead, coach, and develop a high-performing team of strategic marketers
Талаптар
- Bring 10–12 years of progressive experience in brand strategy, integrated marketing, partnerships, cultural marketing, communications, or a related field
- Demonstrate success creating integrated brand and marketing strategies for consumer-facing businesses
- Show experience building and leading strategic partnership programs and culturally relevant brand activations
- Understand culture, consumer behavior, emerging trends, and credible brand participation in cultural conversations
- Connect brand strategy, cultural opportunities, consumer insights, and commercial goals
- Have experience developing integrated campaigns and go-to-market frameworks across multiple marketing disciplines
- Bring a record of coaching, developing, and motivating high-performing teams
- Communicate, present, facilitate, and represent ideas with strong executive presence
- Influence senior stakeholders while leading complex, highly cross-functional initiatives
- Have experience working within global or multi-market organizations
- Balance long-term brand development with immediate commercial priorities
- Experience in beauty, fragrance, fashion, lifestyle, luxury, wellness, or another culturally driven consumer brand is strongly preferred
Артықшылықтар
- Competitive salary and bonus program for full-time employees
- Flexible hybrid work environment supporting collaboration and professional growth
- Inclusive culture that welcomes diverse perspectives and celebrates individuality
- Opportunity to join a fast-growing, award-winning global beauty brand