Sol de Janeiro is a beauty company founded in 2015 around Brazil’s joyful approach to self-expression and body confidence. The brand creates body care, fragrance, and hair care products featuring rich textures, clinically proven formulations, and distinctive scents inspired by Brazilian culture. Its award-winning range is used by consumers across generations and sold through premium retailers worldwide and the company’s official website.
Director of Brand Strategy, Culture and Partnerships – Sol de Janeiro, New York Hybrid
Lead brand strategy, cultural initiatives, partnerships, and integrated launches for Sol de Janeiro, a global beauty company. Oversee Body and Fragrance strategy, cross-functional alignment, and the development of high-performing marketing teams.
Description
- Shape Sol de Janeiro’s cultural agenda, partnership ecosystem, and integrated go-to-market strategy
- Set cultural participation territories, annual priorities, partnership opportunities, tentpole moments, and trend activations
- Act as the strategic architect for major product launches and brand moments
- Create integrated master briefs and launch plans spanning communications, influencer relations, talent, media, creative, retail, product marketing, and regional teams
- Own the global partnership strategy and assess opportunities for brand alignment, cultural relevance, audience growth, commercial impact, and brand equity
- Lead partnership recommendations, negotiation planning, activation strategy, and delivery
- Manage and mentor strategic marketers supporting the Body and Fragrance categories
- Direct category planning, portfolio priorities, launch sequencing, strategic briefs, and future growth initiatives
- Coordinate planning, resources, decisions, and integration across global cross-functional teams
- Build measurement frameworks covering brand heat, cultural relevance, partnerships, and business performance
- Turn performance data into executive reporting, actionable insights, and recommendations
- Lead, coach, and develop a high-performing team of strategic marketers
Requirements
- Bring 10–12 years of progressive experience in brand strategy, integrated marketing, partnerships, cultural marketing, communications, or a related field
- Demonstrate success creating integrated brand and marketing strategies for consumer-facing businesses
- Show experience building and leading strategic partnership programs and culturally relevant brand activations
- Understand culture, consumer behavior, emerging trends, and credible brand participation in cultural conversations
- Connect brand strategy, cultural opportunities, consumer insights, and commercial goals
- Have experience developing integrated campaigns and go-to-market frameworks across multiple marketing disciplines
- Bring a record of coaching, developing, and motivating high-performing teams
- Communicate, present, facilitate, and represent ideas with strong executive presence
- Influence senior stakeholders while leading complex, highly cross-functional initiatives
- Have experience working within global or multi-market organizations
- Balance long-term brand development with immediate commercial priorities
- Experience in beauty, fragrance, fashion, lifestyle, luxury, wellness, or another culturally driven consumer brand is strongly preferred
Benefits
- Competitive salary and bonus program for full-time employees
- Flexible hybrid work environment supporting collaboration and professional growth
- Inclusive culture that welcomes diverse perspectives and celebrates individuality
- Opportunity to join a fast-growing, award-winning global beauty brand