Moonshot
Moonshot
Moonshot is a social enterprise working to reduce online harms through evidence-based, ethical, and human-rights-centered approaches. Its work spans cybersecurity and social impact challenges including countering violent extremism, open-source intelligence, disinformation, gender-based violence, incel violence, and human trafficking. Moonshot supports organizations with digital capacity building and counter-messaging campaigns, using data-informed methods to help address online threats.

Social Acquisition Manager — Hybrid, Tel Aviv

Moonshot is seeking a Social Acquisition Manager to grow global paid-social campaigns for its AI-powered advertising and performance marketing platform. The role covers creative testing, campaign optimization, budget ownership, and growth across Meta, TikTok, and YouTube.

Description

  • Drive the planning, launch, and international scaling of paid-social campaigns
  • Manage campaigns across Meta, TikTok, YouTube, and additional platforms from setup through expansion
  • Evaluate performance data to uncover trends, actionable insights, and growth opportunities
  • Create and test audience-specific creative concepts, messaging, and campaign angles
  • Partner with creative teams to develop briefs, generate ideas, and refine advertising assets
  • Improve bids, targeting, conversion funnels, and creative performance to increase ROI and efficiency
  • Plan and distribute budgets with emphasis on profitable, scalable growth
  • Use AI tools and automation to streamline workflows, analysis, and creative production
  • Track paid-social industry developments, platform updates, and emerging acquisition opportunities
  • Work with Product, Data, and Marketing teams to support growth programs

Requirements

  • 2–5 years of practical experience managing paid-social campaigns
  • Required experience with Meta advertising; TikTok expertise is a strong advantage
  • Demonstrated success scaling campaigns with measurable results across international markets
  • Strong analytical capability and confidence making data-informed decisions
  • Thorough understanding of the components of high-performing advertisements
  • Strong ownership, accountability, and follow-through
  • Hands-on experience applying AI tools to improve performance and productivity
  • Excellent written and spoken English communication skills
  • Highly organized with strong attention to detail
  • Able to oversee multiple campaigns at the same time
  • Experience in competitive sectors such as iGaming, casino, sports betting, or fintech is a significant advantage

Benefits

  • Hybrid or remote work arrangement, as specified for the role
  • Access to AI tools and automation for workflow, analysis, and creative improvements

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