CoinPoker

11 – 50 Employees

CoinPoker is a crypto-focused online poker platform combining blockchain technology with games such as Texas Hold’em and Pot Limit Omaha. Its ecosystem uses USDT as the primary in-game currency and supports crypto-friendly transactions for players worldwide, alongside community-oriented features and promotions including rakeback and welcome offers. The platform also uses decentralized random-number-generation technology and operates under a Curaçao eGaming License.

Company Jobs

Senior User Acquisition Manager – CoinPoker (UK Remote)

Lead paid user acquisition for CoinPoker’s blockchain-based mobile poker app, covering channel growth, creative experimentation, measurement, and cohort performance. Manage substantial gaming media budgets across major acquisition platforms.

2 weeks ago

United Kingdom Remote Full-time Senior English Required Growth Marketing

Unity

Description

Manage daily user acquisition across Meta, Google App Campaigns, TikTok, Apple Ads, in-app advertising networks, and programmatic DSPs
Oversee and grow a substantial monthly acquisition budget
Develop acquisition strategy and channel allocation through data-led recommendations
Evaluate new channels, platforms, and audience-targeting methods
Develop and maintain partnerships with advertising platforms and networks
Maintain and expand measurement infrastructure across AppsFlyer, SKAN, postbacks, event taxonomy, and fraud monitoring
Lead the creative workflow with the creative team, from concepts and hooks to briefs, structured testing, creative rotation, and scaling successful assets
Track competitors across poker, social casino, and mobile gaming
Partner with creative and product teams to improve app-store conversion through screenshots, video, custom product pages, listing tests, and ASO
Optimise CPI, D7/D30/D90 ROAS, and cohort quality through retention and payer-conversion performance
Use LTV forecasts with BI to inform budget allocation and bidding decisions
Provide product teams with acquisition and cohort insights to support retention and monetisation improvements
Deliver weekly reporting on spend, cohort quality, and forecasts

Requirements

At least five years of mobile user acquisition experience, including three or more years in gaming
Experience in free-to-play poker or social casino is strongly preferred
Demonstrated experience scaling a game title from launch through early growth
Proven ability to scale substantial monthly budgets profitably against strict ROAS targets
Advanced hands-on experience with Meta, Google App Campaigns, TikTok, Apple Ads, and in-app networks such as AppLovin, Unity, ironSource, or Moloco
Experience producing, briefing, and iterating on high volumes of mobile game advertising creative
Strong understanding of AppsFlyer, SKAN, and incrementality testing
Experience applying LTV forecasts to budget and spend decisions
ASO experience, especially store listing experiments and custom product pages, is highly advantageous
Established relationships with advertising platforms and networks are advantageous
Able to work independently within a small, fast-paced team
Fluent English

Benefits

Competitive salary with performance-related bonuses
Work with advanced technology in the blockchain and online gaming sectors
Flexible working hours
Fully remote working arrangement
Collaborative and inclusive team environment
Opportunities for professional development
Career progression within a rapidly changing company

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Senior User Acquisition Manager – CoinPoker (UK Remote)

Lead paid user acquisition for CoinPoker’s blockchain-based mobile poker app, covering channel growth, creative experimentation, measurement, and cohort performance. Manage substantial gaming media budgets across major acquisition platforms.

Description

Requirements

Benefits

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