Forbes Advisor is a consumer finance and product advice platform operated by Forbes Media. Its editorial team creates news, reviews, comparisons, guides, rankings and calculators covering credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency. The platform helps consumers evaluate financial products and make informed decisions through independent analysis and practical, how-to content, supported by advertising, sponsored placements and affiliate partnerships.
Senior Paid Search Strategist — Forbes Advisor (Remote, United States)
Lead SEM strategy, category expansion, and profitability for Forbes Advisor’s consumer financial services business. Own PPC forecasting, experimentation, platform innovation, and cross-functional performance initiatives.
Description
- Set the strategic direction, growth plans, and commercial objectives for priority paid search categories
- Create near- and long-term growth strategies tied to business goals
- Develop category roadmaps that balance immediate gains with lasting capability building
- Select, prioritize, and advocate for initiatives with substantial potential impact
- Provide category expertise by assessing market trends, opportunities, and risks
- Extend performance improvements beyond owned accounts through thought leadership, shared practices, and cross-category programs
- Monitor industry shifts, advertising platform changes, and product innovations
- Manage category results across revenue, profitability, volume, efficiency, and growth goals
- Create forecasts and structured growth plans
- Review performance patterns, diagnose variances, and communicate recommended actions
- Lead business reviews and account audits
- Find expansion opportunities across campaigns, audiences, funnels, landing experiences, and partner networks
- Create and manage testing frameworks that support category growth
- Expand PPC methods, automation, audience development, and emerging platform capabilities
- Guide experiments from initial concept through implementation and results assessment
- Work with publishers and platform representatives on beta initiatives and new capabilities
- Develop partnerships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership
- Build stakeholder alignment and support for decisions using data, analysis, and business cases
- Uncover partnership, market expansion, and monetization opportunities
- Work with Product and Engineering to deliver improvements that increase performance
- Share performance results, growth plans, recommendations, and insights with senior stakeholders
- Act as a strategic consultant and performance marketing thought leader
Requirements
- At least eight years of paid search or SEM experience
- Extensive hands-on experience with Google Ads and Microsoft Ads
- A record of managing and expanding large-scale PPC programs
- Demonstrated ability to deliver long-term growth strategies with measurable business results
- Advanced knowledge of Google Ads, Microsoft Ads, automation, smart bidding, and audience targeting
- Experience overseeing substantial budgets while increasing revenue and profitability
- Strong capabilities in forecasting, planning, and performance analysis
- Deep familiarity with web analytics tools, including Google Analytics and internal reporting systems
- Experience with competitive intelligence and market research platforms such as SEMrush, Adthena, Similarweb, or comparable tools
- Ability to influence cross-functional partners and lead organizational change
- Experience presenting business cases, strategic guidance, and performance findings to senior leaders
- Advanced Excel and data analysis skills
- Bachelor’s degree required
Benefits
- Equal employment opportunity and nondiscrimination protections
- Benefits associated with an established, successful company; specific benefits are not provided