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Newsela
Newsela
201 – 500 Employees
H1B Visa SponsorB2CeCommerceEducation
Newsela is an education technology startup focused on making classroom learning more meaningful for every student. The company creates engaging, relevant instructional content that helps teachers support learning and reading development, with its platform used by nearly two million teachers across all 50 states and more than 150 countries. Newsela looks for creative, thoughtful people who want to contribute to more rigorous and personalized learning experiences for students.
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Senior Marketing Operations Analyst – Remote, United States

Lead marketing measurement, attribution, forecasting, and data integration for Newsela’s AI-powered K–12 education platform. Turn performance data into actionable insights for marketing leaders and cross-functional teams.

USUnited States
$82,600 – $108,550 / year
RemoteFull-timeSeniorEnglish RequiredMarketing Operations
Tableau

Description

  • Manage core elements of the marketing measurement, analytics, and reporting infrastructure
  • Report to the Director of Marketing Operations
  • Partner with Finance and Sales Operations to align reporting standards and audit processes
  • Architect full-funnel reporting in Salesforce and Tableau while defining key performance indicators
  • Standardize scalable analytical processes and reporting methods across marketing tools
  • Set KPIs and benchmarks to support testing and future modeling
  • Combine data from Marketo, Google Analytics, Google Ads, LinkedIn Ads, and other sources into unified performance insights
  • Create, implement, and govern multi-touch attribution and marketing influence models
  • Evaluate campaign results across channels and funnel stages to determine data and analytical needs
  • Define and implement data structures for producing, auditing, visualizing, and developing marketing reports
  • Lead cross-functional data integration projects that support operational workflows
  • Own the roadmap and delivery of a unified marketing data environment for end-to-end analysis
  • Develop predictive models and forecasts for MQLs, pipeline, and bookings using top-down and bottom-up approaches
  • Lead complex cross-functional analyses that strengthen data quality and inform business decisions
  • Create analytical frameworks that reveal trends, insights, and marketing optimization opportunities
  • Produce weekly executive reporting with strategic recommendations
  • Convert complex analyses into clear narratives and actionable guidance for marketing teams and executives

Requirements

  • At least five years of progressive experience in marketing analytics or operations
  • Advanced Excel or Google Sheets skills, including analysis and synthesis of complex datasets
  • Experience applying statistical modeling, forecasting, and advanced analytical methods to business and marketing performance
  • Proven experience creating marketing attribution approaches, including multi-touch attribution and marketing influence models
  • Strong understanding of the marketing and sales funnel, including MQLs, pipeline, bookings, conversions, and related performance measures
  • Experience developing scalable reporting frameworks, dashboards, and KPI measurement systems
  • Strong communication and data storytelling abilities for presenting complex analysis to technical and non-technical audiences
  • Ability to build cross-functional partnerships and influence stakeholders in Marketing, Sales, Finance, and leadership
  • Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or comparable platforms
  • Bachelor’s degree in Mathematics, Statistics, Computer Science, Analytics, or a related quantitative discipline, or equivalent practical experience
  • Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, or similar marketing and sales technology platforms

Benefits

  • Medical coverage with employer contributions toward premiums and HSA accounts
  • Gym reimbursement
  • Pet insurance
  • Complimentary access to Calm and Rocket Lawyer
  • Fully remote work arrangement
  • Monthly technology stipend for home-office needs
  • Parental leave
  • Fertility support
  • Adoption support
  • 401(k) plan with employer matching
  • Flexible paid time off
  • Paid sick leave
  • Company holidays and winter break from December 24 through January 1
  • Annual learning and development budget for external training, classes, workshops, conferences, and educational materials
  • Incentive stock options
  • Employer-provided benefits
  • Opportunity to help shape the future of education and improve outcomes for students and teachers

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