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Everly
Everly
B2CeCommerceRetail
Everly is a direct-to-consumer ecommerce brand focused on reusable candle systems. Its online store offers clean, non-toxic candle refill kits, handmade vessels, accessories, bundles, and other candle products, helping customers refresh and reuse their jars at home. The brand also operates a store locator and supports environmental causes by donating 1% of sales.
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Senior Marketing Content Strategist at Everly (Remote)

Lead SEO, AEO, and AI-enabled content for Everly’s consumer-focused life insurance business. Create thought leadership and advisor content for financial institution partners.

USUnited States
$134,000 – $186,000 / year
RemoteFull-timeSeniorEnglish RequiredContent Manager

Description

  • Partner with the Head of Marketing and User Experience to shape and maintain Everly’s content strategy
  • Turn strategic priorities into content plans with clear owners, timelines, and measurable objectives
  • Manage the editorial calendar for the Insights Library, advisor guides, partner materials, policyholder communications, and social media
  • Use audience needs, competitor research, and search and AI visibility data to uncover content gaps and opportunities
  • Write and produce thought leadership pieces, white papers, product explainers, and co-branded partner content
  • Create advisor-facing sales enablement materials, including objection-handling guides, product narratives, and conversation frameworks
  • Develop communications for policyholders
  • Brief and manage the external content contractor while upholding quality and brand voice
  • Lead SEO efforts spanning keyword research, on-page optimization, content structure, and internal linking
  • Develop and execute AEO initiatives to improve visibility in AI-powered answer engines including ChatGPT, Perplexity, and Claude
  • Improve content through structured data, clear entity definitions, authoritative sources, and direct, well-cited answers
  • Monitor search and answer-engine visibility metrics and refine the content plan accordingly
  • Train the broader team on SEO and AEO best practices
  • Create and implement AI-assisted content workflows with tools such as Claude, ChatGPT, and HubSpot AI
  • Maintain prompt libraries, brand-voice guidelines, and reusable AI content templates
  • Use AI tools to expand content production across formats, channels, and versions
  • Review AI-assisted content for quality, compliance, and brand alignment
  • Contribute to campaign content, asset copy, project coordination, marketing planning, reporting, and cross-functional work with distribution, product, and compliance

Requirements

  • At least seven years of experience in content strategy or content marketing, ideally within financial services, fintech, or insurance
  • Bachelor’s degree in marketing, journalism, communications, or a related field
  • Excellent writing and editing skills for financial institution and advisor audiences
  • Practical SEO experience covering keyword research, on-page optimization, content structure, and performance measurement
  • Working understanding of AEO and how AI answer engines discover, rank, and cite content
  • Hands-on experience producing content with Claude, ChatGPT, Jasper, or comparable AI tools
  • Experience creating or supporting AI content workflows, including prompt engineering, brand-voice documentation, and AI-assisted editorial processes
  • Ability to work effectively within a lean team
  • White-label, B2B2C, or channel marketing experience is strongly preferred
  • Familiarity with advisor or community banking channels is strongly preferred
  • Experience optimizing content for AI answer engines is strongly preferred
  • Experience with or exposure to insurance or annuity products, including IUL, FIA, or MYGA, is strongly preferred
  • Content and workflow-level experience with HubSpot is strongly preferred

Benefits

  • Annual incentive bonus tied to performance
  • Flexible paid time off
  • Paid holidays, days of significance, and a volunteer day
  • Paid parental leave following three months of service
  • Medical, dental, and vision insurance
  • 401(k) with company matching
  • Profit-sharing and savings plan
  • Short- and long-term disability insurance
  • Flexible spending account
  • Life insurance
  • Educational assistance
  • Associate assistance programs

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