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Senior Marketing Content Strategist at Everly (Remote)
Lead SEO, AEO, and AI-enabled content for Everly’s consumer-focused life insurance business. Create thought leadership and advisor content for financial institution partners.
विवरण
- Partner with the Head of Marketing and User Experience to shape and maintain Everly’s content strategy
- Turn strategic priorities into content plans with clear owners, timelines, and measurable objectives
- Manage the editorial calendar for the Insights Library, advisor guides, partner materials, policyholder communications, and social media
- Use audience needs, competitor research, and search and AI visibility data to uncover content gaps and opportunities
- Write and produce thought leadership pieces, white papers, product explainers, and co-branded partner content
- Create advisor-facing sales enablement materials, including objection-handling guides, product narratives, and conversation frameworks
- Develop communications for policyholders
- Brief and manage the external content contractor while upholding quality and brand voice
- Lead SEO efforts spanning keyword research, on-page optimization, content structure, and internal linking
- Develop and execute AEO initiatives to improve visibility in AI-powered answer engines including ChatGPT, Perplexity, and Claude
- Improve content through structured data, clear entity definitions, authoritative sources, and direct, well-cited answers
- Monitor search and answer-engine visibility metrics and refine the content plan accordingly
- Train the broader team on SEO and AEO best practices
- Create and implement AI-assisted content workflows with tools such as Claude, ChatGPT, and HubSpot AI
- Maintain prompt libraries, brand-voice guidelines, and reusable AI content templates
- Use AI tools to expand content production across formats, channels, and versions
- Review AI-assisted content for quality, compliance, and brand alignment
- Contribute to campaign content, asset copy, project coordination, marketing planning, reporting, and cross-functional work with distribution, product, and compliance
आवश्यकताएँ
- At least seven years of experience in content strategy or content marketing, ideally within financial services, fintech, or insurance
- Bachelor’s degree in marketing, journalism, communications, or a related field
- Excellent writing and editing skills for financial institution and advisor audiences
- Practical SEO experience covering keyword research, on-page optimization, content structure, and performance measurement
- Working understanding of AEO and how AI answer engines discover, rank, and cite content
- Hands-on experience producing content with Claude, ChatGPT, Jasper, or comparable AI tools
- Experience creating or supporting AI content workflows, including prompt engineering, brand-voice documentation, and AI-assisted editorial processes
- Ability to work effectively within a lean team
- White-label, B2B2C, or channel marketing experience is strongly preferred
- Familiarity with advisor or community banking channels is strongly preferred
- Experience optimizing content for AI answer engines is strongly preferred
- Experience with or exposure to insurance or annuity products, including IUL, FIA, or MYGA, is strongly preferred
- Content and workflow-level experience with HubSpot is strongly preferred
लाभ
- Annual incentive bonus tied to performance
- Flexible paid time off
- Paid holidays, days of significance, and a volunteer day
- Paid parental leave following three months of service
- Medical, dental, and vision insurance
- 401(k) with company matching
- Profit-sharing and savings plan
- Short- and long-term disability insurance
- Flexible spending account
- Life insurance
- Educational assistance
- Associate assistance programs
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