Vivobarefoot
Vivobarefoot

Vivobarefoot makes barefoot footwear designed to let feet move naturally, bringing together product design, human health and environmental responsibility. Founded in 2012, the company combines contemporary technology with insights from the natural world and traditional knowledge in its approach to footwear.

Its sustainability work spans its value chain and includes the Livebarefoot Fund, which supports social and environmental initiatives, and ReVivo, a recommerce platform for pre-loved shoes. Vivobarefoot is part of the B Corp community and says it aims to grow while continuing to focus on sustainability and innovation. These priorities shape the company and its work across footwear manufacturing and related initiatives.

Creative Director, Vivobarefoot

Lead Vivobarefoot’s sustainable footwear storytelling and global campaigns while shaping the brand’s creative direction. Guide a nine-person team across brand, commercial and campaign work.

Description

  • Set and develop Vivobarefoot’s creative direction.
  • Establish seasonal platforms for campaigns across channels and markets.
  • Oversee the visual identity, from typography and colour to photography, film, retail and packaging.
  • Steer the brand’s tone of voice, including the voice model for AI-assisted copy.
  • Shape the product range’s look and feel with the Product Design lead during seasonal reviews.
  • Approve creative work for brand and craft quality.
  • Lift the creative standard with each season.
  • Lead nine people across commercial creative, campaign creative and studio coordination.
  • Apply AI to improve studio efficiency while keeping the work distinctive.
  • Work with the Activation lead, brand managers, category marketers, Product Design lead and Growth Director.
  • Join monthly campaign pipeline reviews and weekly creative testing and learning sessions.

Requirements

  • A track record of leading bold, unconventional ideas that attracted attention.
  • Experience leading original concepts for campaigns, collections or launches.
  • A design studio background rather than an advertising agency background.
  • A strong focus on materials, making and detail.
  • Experience shaping products such as footwear, apparel, leather goods or objects, including how they are photographed, filmed and sold.
  • Ability to bring a fresh, vivid perspective to nature, landscapes and movement.
  • Experience leading and hiring a creative team, and sharing credit.
  • Ability to work effectively with commercial colleagues.
  • Fluency with AI tools.
  • Footwear, outdoor or sustainability experience is an advantage.

Benefits

  • Commitment to diversity, equity and inclusion.
  • A collaborative workplace culture.
  • The opportunity to work on purpose-led projects focused on natural movement, outdoor activity and sustainability.

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