NEON
NEON
NEON is an American film production and distribution company focused on bringing distinctive, critically acclaimed cinema to audiences. Its work spans independent and avant-garde films across multiple genres, with an emphasis on innovative ideas, artistic vision, and thought-provoking storytelling. Professionals exploring opportunities in media, entertainment, film production, or film distribution may find NEON relevant for its role in developing and releasing bold contemporary cinema.

Senior Director, Film Marketing and Creative Strategy

Lead distinctive theatrical and VOD/SVOD marketing campaigns for NEON’s independent films. Direct creative strategy, production, agencies, and marketing teams from acquisition through release.

Description

  • Lead distinctive theatrical and VOD/SVOD campaigns for independent films
  • Own daily creative marketing strategy for assigned films from acquisition through release
  • Create trailers, teasers, promotional videos, digital AV, social content, key art, theatrical materials, and related campaign assets
  • Turn positioning, audience insights, and brand strategy into campaign concepts, creative briefs, and deliverables
  • Set creative direction and maintain quality standards across campaign materials
  • Review creative work and give actionable feedback to internal teams, agencies, editors, designers, and partners
  • Build and deliver integrated campaigns across AV, key art, digital, social, experiential, and theatrical channels
  • Manage production from initial creative brief through final delivery
  • Refine creative based on campaign results and audience insights
  • Manage and mentor Managers and Coordinators through direction, feedback, coaching, and development opportunities
  • Create best practices for creative development, production, approvals, and workflow
  • Find creators, cultural voices, platforms, formats, communities, and cultural conversations that can inform campaigns
  • Lead marketing-focused AV shoots, including creative development, agency and vendor management, budget oversight, production, and talent coordination
  • Develop partnerships with agencies, editors, designers, freelance talent, creators, distributors, publicists, and other collaborators
  • Ensure campaign materials represent each film’s identity and meet company standards
  • Partner with Acquisitions, Production, Development, Post, Delivery, Digital Distribution, Legal/Business Affairs, Publicity, and Theatrical Distribution
  • Contribute to home entertainment and awards/FYC initiatives
  • Monitor in-theater material deadlines and follow MPA guidelines

Requirements

  • At least eight years of experience in film or entertainment marketing
  • Substantial experience creating campaigns for theatrical releases
  • Experience leading and developing a team
  • Exceptional creative judgment and strong instincts for film marketing
  • Advanced knowledge of trailers, teasers, key art, AV, digital, and social creative for theatrical and streaming releases
  • Strong understanding of audiences and culture
  • Ability to turn positioning and audience insights into compelling creative concepts
  • Demonstrated ability to develop, explain, present, and defend a creative point of view
  • Experience directing complex creative campaigns and multi-vendor production workflows from concept through delivery
  • Ability to control budgets, schedules, and competing priorities
  • Established relationships with, or experience sourcing and managing, agencies, editors, designers, filmmakers, talent representatives, creators, and other external partners
  • Ability to combine high-level creative strategy with hands-on execution
  • Collaborative approach with cross-functional experience across Production, Post, Digital, Distribution, Legal/Business Affairs, Publicity, and Theatrical Distribution
  • Strong curiosity about film, audiences, culture, social platforms, and entertainment discovery
  • Working knowledge of Adobe Creative Suite, Google Workspace, and project management tools such as Airtable or Asana

Benefits

  • Comprehensive medical, dental, and vision insurance
  • 401(k) and Roth IRA retirement savings options
  • Basic and voluntary life insurance with AD&D protection
  • Unlimited vacation time
  • Generous sick leave
  • Paid public holidays
  • Annual winter break closure
  • Parental leave
  • Caregiver leave
  • Wellness programs and resources

Related Jobs