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UMB Bank
UMB Bank
1,001 – 5,000 Employees
H1B Visa SponsorBankingFinanceFintech
UMB Bank is a financial services company serving personal, business, and institutional customers through banking, finance, and fintech offerings. Its personal banking services include checking and savings accounts, credit cards, loans, and wealth management. Businesses can access lending, cash flow management, capital finance, credit card, and employee benefit solutions, while institutional clients are supported through capital markets, fund services, and institutional and fintech banking. Founded in 1913, UMB Bank applies sector-specific financial expertise to the needs of individuals, companies, and institutions.
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Segment Marketing Manager - Kansas City Hybrid

Lead audience-focused marketing strategy for UMB Bank’s financial-services segments. Oversee campaigns, KPIs, budgets, and cross-functional execution in a hybrid Kansas City role.

USUnited StatesKSKansasMOMissouriWIWisconsin
$98,208 – $144,705 / year
HybridFull-timeSeniorLeadEnglish RequiredMarketing

Description

  • Create marketing strategies and tactics that support business-line objectives
  • Help Marketing, Communications, and partner teams understand audience behavior
  • Coordinate marketing-plan deliverables across channels and collaborating teams
  • Find strategic opportunities to strengthen market value through measurable KPIs
  • Direct strategy and campaign execution with internal teams and external vendors
  • Prepare creative briefs covering objectives, audiences, key messages, wireframes, outlines, and content guidance
  • Support the planning and development of new or enhanced products, platforms, and delivery channels
  • Establish, monitor, analyze, and evaluate KPIs for marketing programs
  • Translate performance results into insights that improve marketing strategies and recommendations
  • Support budget planning and manage marketing work within approved budgets
  • Advise market leadership on marketing needs for assigned segments
  • Engage key leaders and stakeholders in a consultative capacity
  • Carry out additional duties as assigned

Requirements

  • Bring 8–10 years of progressively increasing marketing responsibility
  • Hold a bachelor’s degree or have an equivalent combination of education and experience
  • Financial-services experience is preferred
  • Salesforce experience is preferred
  • Use Microsoft Office tools, including PowerPoint, Word, and Excel, proficiently
  • Have experience managing projects
  • Demonstrate strategic planning experience
  • Use KPIs to support strategic decisions and recommendations
  • Track and assess competitor activity
  • Understand segmentation and apply it to marketing planning
  • Have experience across multiple marketing distribution channels
  • Work effectively in matrix organizations and lead cross-functional initiatives
  • Demonstrate strong editing, writing, and verbal communication skills
  • Be highly detail-oriented, organized, and able to prioritize multiple tasks

Benefits

  • Paid time off
  • 401(k) matching
  • Annual incentive compensation
  • Paid holidays
  • Company-sponsored medical, dental, vision, and other insurance coverage
  • Health savings, flexible spending, and dependent care accounts
  • Adoption assistance
  • Employee assistance program
  • Fitness reimbursement
  • Tuition reimbursement
  • Associate wellbeing program
  • Associate emergency fund
  • Banking benefits for associates

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