Power Digital Marketing
Power Digital Marketing
501 – 1,000 Employees
B2CConsultingMarketing
Power Digital Marketing is a tech-enabled growth marketing firm serving brands through the combined strengths of data, technology, and human intelligence. Its work spans strategic consulting, creative campaigns, data intelligence, media planning, and other digital marketing services designed to support the customer journey from acquisition through growth. The company emphasizes transparent, evidence-based decision-making and advanced technology to help clients improve business performance and compete in demanding markets.

PR & Affiliate Strategist (Remote, United States)

Lead public relations and affiliate marketing programs for Power Digital Marketing clients, from strategy and launch through optimization and reporting. Use media outreach, partner development, and performance analysis to support measurable client growth.

Description

  • Use AI tools to improve and streamline business processes
  • Apply Power Digital’s Nova ecosystem within departmental work
  • Develop and lead affiliate and PR strategies for Power Digital Marketing clients
  • Launch affiliate programs and manage platform setup from start to finish
  • Oversee active affiliate programs and optimize them against performance KPIs
  • Support client communications, reporting, and channel-focused storytelling
  • Analyze performance data and recommend actions informed by creative and quantitative findings
  • Proactively pitch media opportunities to generate results for client accounts
  • Monitor industry developments and share relevant news with the agency
  • Conduct media and influencer outreach to secure coverage in priority outlets
  • Review and refine written content and reports
  • Address client questions promptly
  • Train and supervise interns and part-time team members
  • Contribute to affiliate and PR strategy development
  • Assist with media relations activities across PR accounts
  • Set forecasts and establish performance expectations
  • Identify and implement strategic partner optimizations

Requirements

  • At least two years of experience developing affiliate marketing strategies and managing campaigns end to end
  • At least two years of public relations experience
  • At least one to two years of agency experience
  • Strong knowledge of the marketing funnel and experience with content and press partners, rewards programs, loyalty and cashback platforms, or deal sites
  • Practical experience using affiliate platforms such as Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, or comparable tools
  • Advanced knowledge of affiliate practices, including commission models, tracking, partner optimization, and forecasting
  • CPG media relations experience is strongly preferred but not required
  • Bachelor’s degree in business, marketing, or a related field preferred

Benefits

  • Equal opportunity employer
  • People-first culture that values diversity, inclusion, and varied backgrounds and experiences

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