Grupo Boticário is a Brazilian beauty company with roots dating to 1977 and a broad portfolio spanning skincare, makeup, wellness, and other beauty products. Its work combines product innovation with a focus on inclusivity, accessibility, sustainability, entrepreneurship, and social impact through its foundation and related initiatives. As one of Latin America’s largest beauty platforms, the company brings together manufacturing, consumer brands, and initiatives designed to expand access to quality beauty solutions.
Portfolio and Visibility Analyst II – B2B Pharmacy Channel | Grupo Boticário (São Paulo, Hybrid)
Portfolio and visibility analyst responsible for assortment, planograms, and commercial strategies in the B2B pharmacy channel. The role uses market, shopper, and sales data to maximize conversion at Grupo Boticário in São Paulo.
Description
- Analyze market conditions to recommend the optimal brand and subchannel portfolio, accounting for regional differences and customer profiles.
- Combine sell-in, sell-out, and external audit data to uncover opportunities, reduce risks, and improve pricing and visibility.
- Manage Category Management initiatives, including the sanitization project.
- Create, modify, and evaluate planograms to improve in-store product presentation.
- Trace consumer journeys and turn shopper behavior into recommendations for launches, campaigns, and commercial programs.
- Convert complex data into visual diagnoses and clear narratives for Sales, Trade Marketing, and Marketing stakeholders.
- Evaluate store adherence to channel execution standards and develop consultative action plans.
Requirements
- Bachelor’s degree in Business Administration, Economics, Engineering, Marketing, Communications, or a related discipline.
- Demonstrated experience in Commercial Planning, Market Intelligence, Trade Marketing, and mandatory experience in Category Management.
- Experience in Health & Beauty or Fragrance is advantageous.
- Practical expertise using Spaceman to create, interpret, and critically assess planograms.
- Experience extracting and analyzing data with IQVIA or comparable platforms such as Nielsen, Scanntech, Dunnhumby, or Circana.
- Advanced skills in Google Sheets and Google Slides.
- Strong interpersonal and stakeholder-influencing skills, including collaboration across teams and corporate forums and advocacy for strategic recommendations.
- Knowledge of SQL and cloud data environments such as Google Cloud Platform (GCP) is advantageous.
- Interest in developing automation and performance dashboards is advantageous.
Benefits
- Flexible medical and dental insurance options.
- Medication assistance and a health allowance for family members.
- Free psychotherapy sessions and 24/7 telemedicine access.
- Ongoing prevention, mental health, and vaccination programs.
- Meal voucher or on-site restaurant, plus food allowance and an additional Christmas allowance.
- Up to 40% discounts on brands across the company’s ecosystem.
- Gympass or TotalPass membership for gyms and sports studios.
- Home office allowance for hybrid and remote work arrangements.
- Paid day off on your birthday.
- Pet health insurance, partner discounts, and travel and accommodation programs.
- Extended parental leave of 180 days for mothers and 120 days for fathers.
- Support for parents of children with disabilities or special needs, including babysitting and childcare assistance.
- School supplies allowance and child nutrition credit.
- Dedicated legal, psychological, and social support.
- Private pension plan and life insurance.
- Bereavement support after the loss of parents and payroll-deducted loan access.
- Transportation allowance and parking according to the work arrangement.