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Mendocino Farms is a fast-casual restaurant and catering company founded in 2005. Its menu combines reimagined comfort-food favorites with globally influenced dishes, supported by dine-in, pickup, delivery, mobile ordering, group catering, fundraising, and gift-card services. The company operates in the food and beverage, hospitality, and consumer sectors, with a broad team supporting its restaurant and catering operations.
Performance Media Manager – Mendocino Farms, Plano, TX
Lead full-funnel media strategy, investment, and analytics for Mendocino Farms’ restaurant business. Optimize digital campaigns supporting delivery, catering, menu launches, store openings, and brand growth.
Description
- Create full-funnel media strategies across paid search, paid social, programmatic, video, and OLV/CTV.
- Convert business goals, campaign priorities, and seasonal opportunities into media plans and investment strategies.
- Balance brand-building and performance goals across upper-, mid-, and lower-funnel activity.
- Develop channel and campaign plans for brand initiatives, menu launches, new restaurant openings, third-party delivery, and catering growth.
- Manage media budgets to maximize the impact of investments.
- Track pacing, performance, and ROI, shifting spend in response to results, seasonality, and business needs.
- Work with Finance and agency partners on forecasts, scenarios, and budget optimization.
- Direct daily campaign performance management with agency teams.
- Establish KPIs, learning agendas, and testing roadmaps.
- Coordinate with Creative and Brand teams to connect media strategy with messaging.
- Oversee multiple campaigns spanning varied objectives, audiences, and channels.
- Act as the primary daily contact for performance media agency partners.
- Define agency briefs, expectations, and success measures, then lead weekly and monthly performance reviews.
- Own media performance reports and dashboards.
- Turn performance data into actionable insights and recommendations for leaders and cross-functional partners.
- Work with Insights, Finance, and Digital teams to advance measurement, attribution, and ROI frameworks.
- Partner with Brand, Product Marketing, Digital, Operations, and Finance to align media plans with business priorities and promotional calendars.
Requirements
- Bring 6–9+ years of experience in performance media, growth marketing, or digital media, in-house and/or agency-side, with direct ownership of campaigns and budgets.
- Demonstrated ability to manage multiple concurrent campaigns across channels, objectives, and audiences.
- Hands-on expertise in paid search, paid social, programmatic, and video/CTV.
- Restaurant or multi-unit retail experience is required.
- Experience supporting third-party delivery platforms and their media ecosystems, including DoorDash and Uber Eats.
- Experience supporting catering and third-party catering platforms, such as ezCater or comparable services.
- Proven success managing and optimizing substantial media budgets against defined performance goals.
- Experience managing media agencies and external partners.
- Ability to work effectively in a fast-moving, growth-focused environment with changing priorities and multiple stakeholders.
- Strong understanding of full-funnel marketing.
- Highly analytical, with the ability to turn data into clear insights, recommendations, and action plans.
- Strong budget stewardship and investment optimization skills, including pacing, sufficiency planning, and in-flight reallocations.
- Excellent communication and cross-functional partnership skills.
- Highly organized and detail-focused, with the ability to manage complex channels, campaigns, and timelines.
- Ability to lift 25 pounds.
- Ability to sit or stand for 6–8 hours and perform grasping, fine manipulation, pushing, pulling, bending, twisting, squatting, and reaching.
Benefits
- Competitive salary
- Meal privileges
- Health benefits
- 401(k) plan
- Paid vacation